The undervalued power of museum-guided tours
A case study of Xuhui Art Museum in China
Bibliographic Data
| ID | 5717847 |
|---|---|
| Authors | Xinrui Peng (0000-0001-9069-8104, Wuhan University), Bo Chen (0009-0009-0184-3556, Wuhan University, corresponding author) |
| Year | 2023 |
| Volume | 38 |
| Issue | 2 |
| Pages | 175-194 |
| Publication date | 2023-03-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2021.1954986 |
| OpenAlex | W3188243238 |
| Language | EN |
| Citations received | 2 |
| References cited | 30 |
Amid the Covid-19 pandemic, how to attract back visitors has been a major problem for museums across the world. Among diverse museum activities, human-guided tours remain under-studied to date. A post-hoc case analysis on Xuhui Art Museum provided empirical evidence demonstrating the potential power of guided tours. Quantitative methods in content analysis and semantic network analysis were employed to identify general features of visitor comments from both visitor books and social media. An in-depth interview was also conducted with the Chief Curator. Results reveal that the work of ‘jiangjie’, or tour guiding, is greatly appreciated and plays a vital role in improving visitor experience and satisfaction. This study calls for re-evaluation of the functions, potential and effects of tour guiding, and a renewal of live tours for better on-site experience in a post COVID-19 period
Advertising · Archaeology · Art · Business · China · Geography · Media studies · Pandemic · Sociology · Visitor pattern · Visual arts · Computer Science · Conferences and Exhibitions Management · Diverse Aspects of Tourism Research · Museums and Cultural Heritage
Content analysis and thematic analysis
The Science and Art of Interviewing
An analysis of negative reviews in top art museums’ Facebook sites
Tour guides and heritage interpretation
Meeting the audience challenge in the ‘Age of Participation
An art therapy study of visitor reactions to the United States Holocaust Memorial Museum
From 'listener' to 'speaker' museum visitors
Making museum tours better
Inclusive museum audio guides
Visitor perspectives on commenting in museums
Competent museum guides
Talking to others
Accessing audiences
| Unique citing works | 2 |
|---|---|
| Citations per year | 2 |
| Citation span | 2026 - 2026 (1) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 2 |