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From 'listener' to 'speaker' museum visitors

Guest Book as a Means of Dialogue

Bibliographic Data

ID5718254
AuthorsMichela Magliacani (0000-0002-9108-7978, University of Pavia), Elena Madeo (0000-0002-1729-0310, University of Pavia, corresponding author), Paola Cerchiello (0000-0002-4896-5552, University of Pavia)
Year2018
Volume33
Issue5
Pages467-483
Publication date2018-09-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueMuseum Management and Curatorship (JOURNAL)
Journal identifiersISSN: 0964-7775 • E-ISSN: 1872-9185
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09647775.2018.1506709
OpenAlexW2888092329
LanguageEN
Citations received4
References cited31

Museum visitor studies acknowledge guest books as a potential source of information and a means of dialogue both among visitors and between visitors and museum staff. Nevertheless, the guest book is still under-used in the Italian museum context. Assuming this gap, this study aims at enlarging the understanding of that audience development method by an exploratory case study. More specifically, the guest book related to the main temporary exhibition, managed by an Italian Civic Museum in Lombardy, has been carried out through sentiment analysis. Findings introduce the taxonomy of ‘non-active’, ‘pre-active’, ‘active’ and ‘pro-active’ users, with the last two categories representing dialogue and visitor engagement in the museum evaluation process. Additional research paths on the correlation between the guest book form and the active users’ attitude are suggested. The case study also encourages more investigation on accountability and reporting within museum discourse

Active citizenship · Archaeology · Art · Citizenship · Exhibition · Political science · Public relations · Sociology · Visitor pattern · Visual arts · Computer Science · Diverse Aspects of Tourism Research · History · Law · Museums and Cultural Heritage · Olfactory and Sensory Function Studies

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Unique citing works4
Citations per year1,33
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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