Analysing narrative engagement with immersive environments
Designing Audience-Centric Experiences for Cultural Heritage Learning
Bibliographic Data
| ID | 5717952 |
|---|---|
| Authors | Fui-Theng Leow (0000-0001-6731-3237, University of Nottingham, corresponding author), Eugene Ch’ng (0000-0003-3992-8335, NVIDIA Joint-Lab on Mixed Reality, University of Nottingham, Ningbo, People’s Republic of China) |
| Year | 2021 |
| Volume | 36 |
| Issue | 4 |
| Pages | 342-361 |
| Publication date | 2021-07-04 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2021.1914136 |
| OpenAlex | W3155074146 |
| Language | EN |
| Citations received | 21 |
| References cited | 26 |
Designing audience-centric digital displays can be beneficial for facilitating cultural heritage learning. Using digital technologies, we investigated what would work for twenty-first-century audiences by looking at audience-centricity in terms of personal narratives. The research explored the narrative engagement of audiences after their virtual journey to a Virtual Reality environment titled ‘Sanjiangkou’, an ∼800 year old cultural heritage site in Ningbo, China. We adopted Lambert’s (2013) framework of digital storytelling and used VR technologies for developing the virtual cultural heritage site. A total of 61 participants experienced the virtual journey at the NVIDIA Joint-Lab on Mixed Reality at the University of Nottingham Ningbo China. Four types of details were extracted from the narratives: Attractive Details, Reflective Details, Connective Details, and Elaborative Details. The article proposes a roadmap for designing audience-centric experiences for qualitative cultural heritage learning, and engaging audiences in the participatory process of the adoption of digital technologies
Aesthetics · Archaeology · Art · Cultural heritage · Human–computer interaction · Multimedia · Narrative · Sociology · Visual arts · Computer Science · Digital Storytelling and Education · History · Museums and Cultural Heritage · Participatory Visual Research Methods · Psychology
Narrative marketing
Design, content validity, and inter-observer reliability of the ‘Digitization of Cultural Heritage, Identities, and Education’ (Dichie) instrument
Close to digital heritage? Proximity moderator effects in virtual reality heritage experience
Role-playing monument exploration
Experimenting hybrid reality in cultural heritage reconstruction. The Peasant Civilisation Park and the ‘Vicinato a Pozzo’ museum of Matera (Italy)
Investigating the behavioural intentions of museum visitors towards VR
Effects of meta-human characteristics on user acceptance
Families and students on the trail of cultural heritage
Engendering Visitor Narrative
Engaging the Next Generation
Integrating virtual and augmented reality in storytelling
Networked publics and participation in urban heritage – global research trends 2013–2023
Evaluating the management of ethnic minority heritage and the use of digital technologies for learning
From memory to model
Interactive visual communication for cultural learning and preservation
Co-Creation of Immersive Learning for Cultural Heritage Education
Adult visitors’ experiential learning in museum interpretation
A thematic investigation of tourist experiential gaps in Moroccan cultural heritage museums using a sentiment-guided Bertopic text mining approach
User adoption of metaverse-based digital storytelling for intangible cultural heritage
From cognition to emotion
Robots onboard? Investigating what individual predispositions and attitudes influence the reactions of museums' employees towards the adoption of social robots
Digital Storytelling
Cultural Heritage in a Changing World
Crowdsourcing 3D cultural heritage
Going Public
Museum objects and Instagram
Storytelling as Pedagogy
Designing museum exhibits that facilitate visitor reflection and discussion
Best practices in creating quality online experiences for museum users
Museum experiences that change visitors
Virtual exhibitions and communication factors
Museum architectures for embodied experience
On difficult history displayed
Breaking through the language barrier - bringing 'dead' languages to life through sensory and narrative engagement
What museums do we want in France in the future
Post-observation conversations in the museum
Digital CoPs and Robbers
Current social media uses and evaluations in American museums
Virtual museums' as digital collection complexes. A museological perspective using the example of Hans-Gross-Kriminalmuseum
Adoption and use of emerging cultural technologies in China's museums
Digital Storytelling
| Unique citing works | 21 |
|---|---|
| Citations per year | 7 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 21 |