Pay as you go
A New Proposal for Museum Pricing
Bibliographic Data
| ID | 5718396 |
|---|---|
| Authors | Bruno S Frey (0000-0001-5380-6655, University of Zurich, corresponding author), Lasse Steiner (University of Zurich) |
| Year | 2012 |
| Volume | 27 |
| Issue | 3 |
| Pages | 223-235 |
| Publication date | 2012-08-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Museum Management and Curatorship (JOURNAL) |
| Journal identifiers | ISSN: 0964-7775 • E-ISSN: 1872-9185 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/09647775.2012.701994 |
| OpenAlex | W3125172417 |
| Language | EN |
| Citations received | 15 |
| References cited | 27 |
Museums have many different goals beyond economic efficiency, such as creating educational value, financial revenue, attracting donors, and gaining international or local prestige. Various pricing schemes with the aim of reaching these goals have been discussed. The classical pricing schemes are entry prices and free entry with exit donations, allowing for various additional goals. Each scheme has advantages and disadvantages. We propose an innovative pricing instrument: exit prices that reflect the time spent in a museum. This scheme has a number of advantages, in particular to increase the satisfaction and number of visitors
Business · Economics · Microeconomics · Prestige · Pricing strategies · Revenue · Variable pricing · Art History and Market Analysis · Computer Science · Diverse Aspects of Tourism Research · Economic and Environmental Valuation · Finance · Marketing
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Social and economic benefits from regional investment in arts facilities
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Pricing as the Key to Attracting Students to the Performing Arts
World Heritage List
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Information and Consumer Behavior
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| Unique citing works | 15 |
|---|---|
| Citations per year | 1.5 |
| Citation span | 2016 - 2026 (11) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 14 |