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The political potential of multi-accentuality in the exhibition title ‘gastarbajteri

Bibliographic Data

ID6084696
AuthorsMartina Böse (0000-0002-7454-0072), Brigitta Busch (0000-0002-2288-0155)
Year2007
Volume6
Issue3
Pages437-457
Publication date2007-12-31
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Language and Politics (JOURNAL)
Journal identifiersISSN: 1569-2159 • E-ISSN: 1569-9862
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/jlp.6.3.09boe
OpenAlexW2074472558
LanguageEN
References cited6

This article explores the multi-accentuality of the sign ‘gastarbajteri’, used as title word in an exhibition on labour migration that took place in Vienna, Austria, in 2004. Based on an ethnographic study of the exhibition, it addresses a variety of readings of this word, both at the level of production and reception. The analysis of texts shows, firstly, the divergent rationales of the two agents who cooperated as exhibition producers, the minority NGO who wished to signal self-empowerment of migrants on the hand and the city museum who aimed at selling the exhibition to a mainstream audience on the other hand. Secondly, it juxtaposes them with the plurality of readings by its recipients, which range from the recognition of an appeal to migrants via the mis-reading as ‘guestworker’ and its upvaluation through to an insider-perspective based on the knowledge of the word’s connotations in the former Yugoslavia

Appeal · Art · Empowerment · Ethnography · Exhibition · Insider · Mainstream · Media studies · Perspective (graphical · Political science · Politics · Reading (process · Sign (mathematics · Sociology · Variety (cybernetics · Visual arts · Anthropology · Balkans: History, Politics, Society · Computer Science · Cultural Identity and Heritage · Memory, Trauma, and Commemoration · Law

  • On verbal irony

    Open Access•Deirdre Wilson, Dan Sperber•Lingua•1992

Citation velocityhistorical
Highly citedNo

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