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Less is more? Think again! A cognitive fluency-based more–less asymmetry in comparative communication

Bibliographic Data

ID6200399
AuthorsVera Hoorens (0000-0002-4855-9861, KU Leuven, corresponding author), Susanne Bruckmüller (0000-0001-7373-0141, Universität Koblenz)
Year2015
Volume109
Issue5
Pages753-766
Publication date2015-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/pspa0000032
PMID26167798
OpenAlexW2286257388
LanguageEN
Citations received11
References cited43

Differences between groups, individuals, or objects can be framed in multiple ways. One can, for instance, say that men generally earn more than women or that women generally earn less than men. Showing that these logically equivalent expressions are not psychologically equivalent, we demonstrate a robust more-less asymmetry in the use of and responses to comparative statements. More specifically, we show that people use "more than" statements more often than "less than" statements (Study 1); like "more than" statements better (Studies 2 and 3), agree more with opinions expressed through "more than" statements (Studies 4 and 5), and are more likely to consider factual "more than" statements to be true (Study 6). Supporting a cognitive fluency explanation, a manipulation that makes people expect disfluency while processing "less than" statements reduces this otherwise robust more-less asymmetry (Study 7). By combining comparative framing effects with cognitive fluency, the present research brings together 2 research fields in social cognition, shedding new light on both

Cognition · Cognitive psychology · Fluency · Framing (construction) · Neuropsychology · Processing fluency · Social cognition · Verbal fluency test · Cultural Differences and Values · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Unique citing works11
Citations per year1,22
Citation span2017 - 2026 (10)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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