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Dispelling the illusion of invulnerability

The motivations and mechanisms of resistance to persuasion

Bibliographic Data

ID6203401
AuthorsBrad J Sagarin (0000-0002-1419-9335, Northern Illinois University), Robert B Cialdini (0000-0003-0588-0951, Arizona State University), William E Rice (0000-0003-1698-7316, Arizona State University), Sherman B Serna (Northern Illinois University)
Year2002
Volume83
Issue3
Pages526-541
Publication date2002-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.83.3.526
PMID12219852
OpenAlexW4231262053
LanguageEN
Citations received46
References cited63

Three studies examined the impact of a treatment designed to instill resistance to deceptive persuasive messages. Study 1 demonstrated that after the resistance treatment, ads using illegitimate authority-based appeals became less persuasive, and ads using legitimate appeals became more persuasive. In Study 2, this resistance generalized to novel exemplars, persevered over time, and appeared outside of the laboratory context. In Study 3, a procedure that dispelled participants' illusions of invulnerability to deceptive persuasion maximized resistance to such persuasion. Overall, the present studies demonstrate that attempts to confer resistance to appeals will likely be successful to the extent that they install 2 conceptual features: perceived undue manipulative intent of the source of the appeal and perceived personal vulnerability to such manipulation

Appeal · Cognitive psychology · Context (archaeology · Deception · Illusion · Persuasion · Persuasive communication · Political science · Resistance (ecology · Death Anxiety and Social Exclusion · Law · Psychology · Psychology of Moral and Emotional Judgment · Psychology of Social Influence · Social and Intergroup Psychology · Social Psychology

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Unique citing works41
Citations per year2
Citation span2003 - 2026 (24)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 45

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