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He did what? The role of diagnosticity in revising implicit evaluations

Bibliographic Data

ID6203570
AuthorsJeremy Cone (0000-0001-5968-6711), Melissa J Ferguson (0000-0003-2840-0033, Cornell University)
Year2015
Volume108
Issue1
Pages37-57
Publication date2015-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/pspa0000014
PMID25365037
PMCIDPMC4527601
OpenAlexW2088561296
LanguageEN
Citations received65
References cited61

Research suggests that implicit evaluations are relatively insensitive to single instances of new, countervailing information that contradicts prior learning. In 6 experiments, however, we identify the critical role of the perceived diagnosticity of that new information: Counterattitudinal information that is deemed highly diagnostic of the target's true nature leads to a complete reversal of the previous implicit evaluation. Experiments 1a and 1b establish this effect by showing that newly formed implicit evaluations are reversed minutes later with exposure to a single piece of highly diagnostic information. Experiment 2 demonstrates a valence asymmetry in participants' likelihood of exhibiting rapid reversals of newly formed positive versus negative implicit evaluations. Experiment 3 provides evidence that a target must be personally responsible for the counterattitudinal behavior and not merely incidentally associated with a negative act. Experiment 4 shows that participants exhibit revision only when they judge the target's counterattitudinal behavior as offensive and thus diagnostic of his character. Experiment 5 demonstrates the behavioral implications of newly revised implicit evaluations. These studies show that newly formed implicit evaluations can be completely overturned through deliberative considerations about a single piece of counterattitudinal information

Cognitive psychology · Implicit attitude · Impression formation · Offensive · Perception · Social perception · Valence (chemistry) · Cultural Differences and Values · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Unique citing works65
Citations per year5,91
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 61

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