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To comply or not comply

Testing the self-perception explanation of the "foot-in-the-door" phenomenon

Bibliographic Data

ID6203970
AuthorsM Snyder (0000-0002-3351-8215, Twin Cities Orthopedics), Michael R Cunningham (0000-0003-1953-3977)
Year1975
Volume31
Issue1
Pages64-67
Publication date1975-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/h0076245
PMID1117412
OpenAlexW1997940955
LanguageEN
Citations received28
References cited6

A field experiment was conducted to test the self-perception explanation of the "foot-in-the-door" phenomenon of increased compliance with a substantial request after prior compliance with a smaller demand. In this study, some subjects were first approached with a small request (answer 8 questions in a telephone survey) the size of which was virtually certain to guarantee compliance. Other subjects were first approached with a request sufficiently large to guarantee noncompliance (answer 50 questions). Subjects in both of these conditions were subsequently approached with a moderately sized request (30 questions sponsored by a different public service organization). As predicted by self-perception theory, subjects in the small-initial-request condition showed a higher rate of compliance to the second request (.519), whereas subjects in the large-initial-request condition showed a lower rate of compliance (.219) than subjects in the no-initial-request control condition (.333)

Advertising · Business · Compliance (psychology) · Control (management) · Foot (prosody) · Perception · Phenomenon · Service (business) · Telephone survey · Test (biology) · Applied Psychology · Deception detection and forensic psychology · Emotions and Moral Behavior · Marketing · Psychology · Psychology of Social Influence · Social Psychology

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Unique citing works28
Citations per year0,55
Citation span1975 - 2025 (51)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 25

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