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Thinking too much

Introspection can reduce the quality of preferences and decisions

Bibliographic Data

ID6205534
AuthorsTimothy D Wilson (0000-0003-3106-1212, University of Virginia), Jonathan W Schooler (0000-0002-4929-3372)
Year1991
Volume60
Issue2
Pages181-192
Publication date1991-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.60.2.181
PMID2016668
OpenAlexW2117268595
LanguageEN
Citations received479
References cited3

In Study 1, college students' preferences for different brands of strawberry jams were compared with experts' ratings of the jams. Students who analyzed why they felt the way they did agreed less with the experts than students who did not. In Study 2, college students' preferences for college courses were compared with expert opinion. Some students were asked to analyze reasons; others were asked to evaluate all attributes of all courses. Both kinds of introspection caused people to make choices that, compared with control subjects', corresponded less with expert opinion. Analyzing reasons can focus people's attention on nonoptimal criteria, causing them to base their subsequent choices on these criteria. Evaluating multiple attributes can moderate people's judgments, causing them to discriminate less between the different alternatives.

Cognitive psychology · Control (management · Epistemology · Expert opinion · Introspection · Quality (philosophy · Applied Psychology · Behavioral Health and Interventions · Computer Science · Decision-Making and Behavioral Economics · Medicine · Psychology · Social Psychology

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Unique citing works291
Citations per year14,09
Citation span1992 - 2026 (35)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 435

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