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The trouble of thinking

Activation and application of stereotypic beliefs

Bibliographic Data

ID6206738
AuthorsDaniel T Gilbert (0000-0002-9865-4445, The University of Texas at Austin, corresponding author), J Gregory Hixon
Year1991
Volume60
Issue4
Pages509-517
Publication date1991-04-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037//0022-3514.60.4.509
OpenAlexW4248533863
LanguageEN
Citations received405
References cited32

Two studies investigated the effects of cognitive busyness on the activation and application of stereotypes. In Experiment 1, not-busy subjects who were exposed to an Asian target showed evidence of stereotype activation, but busy subjects (who rehearsed an 8-digit number during their exposure) did not. In Experiment 2, cognitive busyness once again inhibited the activation of stereotypes about Asians. However, when stereotype activation was allowed to occur, busy subjects (who performed a visual search task during their exposure) were more likely to apply these activated stereotypes than were not-busy subjects. Together, these findings suggest that cognitive busyness may decrease the likelihood that a particular stereotype will be activated but increase the likelihood that an activated stereotype will be applied

Cognitive psychology · Developmental psychology · Cultural Differences and Values · Educational Strategies and Epistemologies · Jewish Identity and Society · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works388
Citations per year11,57
Citation span1991 - 2026 (36)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 377

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