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The effects of promotion and prevention cues on creativity

Bibliographic Data

ID6206877
AuthorsRonald S Friedman, Ronald Friedman (0000-0002-5901-8956, University of Maryland, College Park), Jens Förster
Year2001
Volume81
Issue6
Pages1001-1013
Publication date2001-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.81.6.1001
PMID11761303
OpenAlexW2043358607
LanguageEN
Citations received211
References cited33

This study tested whether cues associated with promotion and prevention regulatory foci influence creativity. The authors predicted that the "risky," explorative processing style elicited by promotion cues, relative to the risk-averse, perseverant processing style elicited by prevention cues, would facilitate creative thought. These predictions were supported by two experiments in which promotion cues bolstered both creative insight (Experiment 1) and creative generation (Experiment 2) relative to prevention cues. Experiments 3 and 4 provided evidence for the process account of these findings. suggesting that promotion cues, relative to prevention cues, produce a riskier response bias (Experiment 3) and bolster memory search for novel responses (Experiment 4). A final experiment provided evidence that individual differences in regulatory focus influence creative problem solving in a manner analogous to that of incidental promotion and prevention cues

Creativity · Persuasion · Persuasive communication · Promotion (chess) · Applied Psychology · Behavioral Health and Interventions · Creativity in Education and Neuroscience · Psychology · Social Psychology · Sport Psychology and Performance

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Unique citing works211
Citations per year8,44
Citation span2001 - 2026 (26)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 191

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