Episodic Frames, HIV/Aids, and African American Public Opinion

Bibliographic Data

ID6340615
AuthorsLester K Spence (0000-0003-4483-8641, Johns Hopkins University, corresponding author)
Year2010
Volume63
Issue2
Pages257-268
Publication date2010-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePolitical Research Quarterly (JOURNAL)
Journal identifiersISSN: 1065-9129 • E-ISSN: 1938-274X
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1065912908330727
OpenAlexW2035154770
LanguageEN
Citations received10
References cited44

How are African American political attitudes influenced by the mass media? Cathy Cohen’s theory of marginalization suggests that media narratives about African Americans influence their public opinion about HIV/AIDS, behaviors associated with it, and populations associated with it. However, this has gone untested. Using an innovative experimental design involving four hundred African American participants, I find that episodic framing of HIV/AIDS not only activates negative attitudes toward behaviors associated with the disease and toward black men who engage in them; it also stimulates positive attitudes toward political mobilization and regressive policy solutions

African american · Ethnology · Framing (construction · Human immunodeficiency virus (HIV · Mass media · Narrative · Opinion leadership · Political mobilization · Political science · Politics · Public opinion · Public relations · Sociology · Gender Studies · History · Law · Media Influence and Politics · Media Studies and Communication · Medicine · Psychology · Social and Cultural Dynamics · Social Psychology · Immunology

Tools

Open DOISci-Hub