Jumping on the Bandwagon With the Underdog
The Impact of Attitude Polls on Polling Behavior
Bibliographic Data
| ID | 6370518 |
|---|---|
| Authors | Stephen J Ceci (0000-0002-2835-9707), Edward L Kain |
| Year | 1982 |
| Volume | 46 |
| Issue | 2 |
| Pages | 228 |
| Publication date | 1982-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/268715 |
| OpenAlex | W2038062871 |
| Language | EN |
| Citations received | 57 |
| References cited | 10 |
An experimental design was used to examine the effect which previous polling information about candidate preference had upon subsequent polling responses. Subjects were given one of three types of information (Carter commanding a lead, Reagan commanding a lead, no information about current poll results) at two different points in time. This yielded nine information conditions. The data clearly demonstrate that both strength of attitude and candidate preference are influenced by knowledge of previous polling results. The patterns of both shift in attitude and switching candidate preference are explained in terms of an oppositional reactivity hypothesis
Advertising · Bandwagon effect · Business · Polling · Preference · Statistics · Computer Science · Mathematics · Psychology · Social and Intergroup Psychology · Social Capital and Networks · Social Media and Politics · Social Psychology
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| Unique citing works | 57 |
|---|---|
| Citations per year | 1,36 |
| Citation span | 1984 - 2025 (42) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 57 |