Metaverse purchase intention
Determinants of metaverse and mediating role of consumer flow experience
Bibliographic Data
| ID | 6454929 |
|---|---|
| Authors | Wasim Ahmad (0000-0001-5137-4465, corresponding author), Zhang Yan-Ping, Ayesha Zaheer Abbasi, Muhammad Tasnim Khan (0000-0003-2167-0540), Abdul Waheed (0000-0002-6667-4660), Muhammad Qayyum (0000-0002-5562-1301) |
| Year | 2025 |
| Volume | 10 |
| Pages | 101023-101023 |
| Publication date | 2025-07-17 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Sustainable Futures (JOURNAL) |
| Journal identifiers | ISSN: 2666-1888 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.sftr.2025.101023 |
| OpenAlex | W6959212618 |
| Language | EN |
| References cited | 104 |
The Metaverse is a pervasive expression of technological culture with global implications. Entrepreneurs, investors, intellectuals, and business leaders have all made an effort to establish a presence in the metaverse by promoting its e-commerce, virtual trade, social engagement, entertainment, and, above all, financial prospects. This study employed S. O. R. theory as the theoretical foundation and proposed four stimuli factors (e.g., telepresence; perceived expertise, avatar ownership, perceived personalization), and conceptualized consumer flow experience as an organism and the response are consumers purchase intentions in the metaverse. Data from 280 respondents was collected through online questionnaires and analyzed using the smart-PLS and structural equation modeling approach. Study results indicates that telepresence, perceived expertise, avatar ownership and perceived personalization have positive and significant direct influence on consumer flow experience, which ultimate enhance the consumers intentions towards shopping in the metaverse. Furthermore, consumer flow experience has positive direct influence on metaverse purchase intention. Also, it confirmed a positive relationship between telepresence, perceived expertise, avatar ownership, perceived personalization, and metaverse purchase intention via the mediation of consumer flow experience. Convenience orientation positively moderating between the relationship of consumer flow experience and metaverse purchase intention
Avatar · Consumer behaviour · Mediation · Metaverse · Moderated mediation · Personalization · Structural equation modeling · Flow Experience in Various Fields · Technology Adoption and User Behaviour · Virtual Reality Applications and Impacts
The Metaverse
Understanding online purchase intentions
Measuring the Customer Experience in Online Environments
Optimal experience of flow enhanced by telepresence
What motivates Chinese consumers to avoid information about the Covid-19 pandemic?
Musings on Telepresence and Virtual Presence
Mirror, mirror on the wall
Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce
Metaverse as a driver for customer experience and value co-creation
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
An Odyssey into Virtual Worlds
What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences
Social interaction via new social media
An assessment of the use of partial least squares structural equation modeling in marketing research
Common method biases in behavioral research
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Structural Equation Models with Unobservable Variables and Measurement Error
Searching for the Metaverse
Short video marketing in tourism
Contribution of internet celebrities’ self-disclosure to fan-perceived interpersonal attraction and enduring involvement
I, Chatbot
Consumer behavior in an augmented reality environment
How do the news media, academia, and the public view the metaverse? Evidence from South Korea
Predicting consumers' purchase intention through fast fashion mobile apps
The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior
Acceptance of the metaverse
Heuristics versus statistics in discriminant validity testing
Avatar design in Metaverse
Creating e-shopping multisensory flow experience through augmented-reality interactive technology
Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption
Harnessing the power of virtual reality
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores
Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model
Defining Virtual Reality
| Citation velocity | historical |
|---|---|
| Highly cited | No |