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National Cultures in Times of Digital Transformation of the Travel Industry

Qualitative Exploration of Effects on Digital Business Models

Bibliographic Data

ID7159673
AuthorsMariia Perelygina (0000-0002-6085-5401, Technological University Dublin, corresponding author), Deniz Kucukusta (0000-0001-8887-2177, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong), Robin Law (0000-0001-7199-3757, University of Macau)
Year2025
Volume49
Issue5
Pages997-1013
Publication date2025-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480241275571
OpenAlexW4401300931
LanguageEN
Citations received1
References cited84

Globalization and digitalization raise questions about the contemporary role of national culture. Investigating digital business models (BMs) in the travel industry, this study clarifies the effects of national cultures on them. Thirty-nine impactful aspects of national cultures— 25 institutional and 14 ideational—are identified based on qualitative research. These aspects are derived from various cross-cultural frameworks and include three newly suggested cultural dimensions. The proposed model clarifies the mechanism of the impact. The study restates the significance of national cultures in the digital era and places emphasis on the importance of both institutional and ideational sides of national cultures. The study would be helpful to practitioners in deciding on suitable places for a business opening and localizing BMs across international borders

Business · Business model · Business travel · Digital transformation · Geography · Industrial organization · Knowledge management · Process management · Qualitative research · Sociology · Tourism · World Wide Web · Computer Science · Digital Marketing and Social Media · Marketing

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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