Cell-Phone-Only Households and Problems of Differential Nonresponse Using an Address-Based Sampling Design
Bibliographic Data
| ID | 7363759 |
|---|---|
| Authors | M W Link, Michael Link, Jianhui Lai (0000-0003-3189-8872), J W Lai |
| Year | 2011 |
| Volume | 75 |
| Issue | 4 |
| Pages | 613-635 |
| Publication date | 2011-11-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/poq/nfr040 |
| OpenAlex | W2110529728 |
| Language | EN |
| Citations received | 7 |
| References cited | 10 |
Identifying and contacting cell-phone-only (CPO) households in an efficient and cost-effective manner is critical for many studies to ensure the representativeness of final survey estimates. With the advent of address-based sampling (ABS)—that is, the sampling of addresses from a database with near universal coverage of residential households—researchers have an alternative to cell-phone frame sampling for identifying and surveying these households. Using a large ABS mixed-mode study, we explore three key questions. First, how effective is an ABS design in identifying CPO households? Second, is there significant differential response across the “matched” (address and telephone number) and “unmatched” (address only) portions of the sample, given that CPO households are nearly all found within the “unmatched” sample where first contact is limited to mail only? Third, can traditional sex-age-race/ethnicity post-stratification reduce potential bias due to differential nonresponse or are additional measures required? For this latter question, we examine the potential biasing impact of differential nonresponse where CPO homes are shown to be significantly different in attitudes and behaviors from the more prevalent homes that have both landline and cell-phone access. Data come from a study of 87,034 Nielsen Radio Audience Measurement adult respondents conducted in spring 2009. The study shows that, while CPO homes can be reached and interviewed using an ABS design, it is important to assess and correct for the potential biasing effects of differential nonresponse
Differential (mechanical device · Landline · Non-response bias · Phone · Representativeness heuristic · Sample (material · Sample size determination · Sampling (signal processing · Sampling bias · Sampling design · Sampling frame · Sociology · Statistics · Telecommunications · Computer Science · Engineering · Mathematics · Psychology · Survey Methodology and Nonresponse · Urban, Neighborhood, and Segregation Studies · Work-Family Balance Challenges · Demography · Social Psychology
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| Unique citing works | 7 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2012 - 2024 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 7 |