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From Public Service Broadcasting to Soci(et)al TV

Producers’ Perceptions of Interactivity and Audience Participation in Finland and Israel

Bibliographic Data

ID7499856
AuthorsHeidi Keinonen (0000-0003-1944-4894, D.Soc.Sc., Post-Doctoral Researcher, Turku Institute for Advanced Studies , University of Turku, corresponding author), Oranit Klein Shagrir (Ph.D., Senior Lecturer, Hadassah Academic College and Open University of Israel)
Year2017
Volume38
Issue1
Pages65-79
Publication date2017-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNordicom review/NORDICOM review (JOURNAL)
Journal identifiersISSN: 1403-1108 • E-ISSN: 2001-5119
PublisherDe Gruyter Open (PUBLISHER • PL)
DOI10.1515/nor-2016-0037
OpenAlexW2658264798
LanguageEN
Citations received9
References cited11

In a changing media environment, television is being transformed by the adoption of practices such as audience participation and interactivity. This article analyses the ways in which managers and producers in Finnish and Israeli public service and hybrid television companies perceive participation and interactivity. We suggest that while these concepts can be described by hybrid broadcasters using the technologically- and commercially-oriented concept of ‘social TV’, the term does not adequately address the perceptions of socially-oriented public service broadcasters (PSBs). Hence, we propose the society- and value-oriented concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning the adoption of interactivity and participation practices while they seek to fulfil their social commitments and objectives. Our argument is based on a comparative study of two different broadcasting models (public service vs. hybrid) in two national media systems and cultures

Advertising · Argument (complex analysis · Broadcasting (networking · Business · Interactivity · Multimedia · Perception · Political science · Public broadcasting · Public relations · Public service · Service (business · Social media · Sociology · Value (mathematics · Computer Science · Media Studies and Communication · Psychology · Public Relations and Crisis Communication · Social Media and Politics · Marketing

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Unique citing works9
Citations per year1,29
Citation span2019 - 2025 (7)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 9

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