Beyond Brick and Mortar
The Experiences of U.S. Female Mobile Fashion Truck Entrepreneurs
Bibliographic Data
| ID | 7773264 |
|---|---|
| Authors | Delisia Matthews (0000-0001-8711-1990, North Carolina State University, corresponding author), Tiffany Blanchflower (0000-0002-6652-8591, East Carolina University), Michelle Childs (0000-0003-3695-4968, The University of Tennessee) |
| Year | 2019 |
| Volume | 47 |
| Issue | 4 |
| Pages | 307-323 |
| Publication date | 2019-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Family and Consumer Sciences Research Journal (JOURNAL) |
| Journal identifiers | ISSN: 1077-727X • E-ISSN: 1552-3934 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/fcsr.12304 |
| OpenAlex | W2936224783 |
| Language | EN |
| Citations received | 1 |
| References cited | 31 |
The purpose of this study was to gain an understanding of the mobile fashion truck phenomenon from a female entrepreneur's perspective. This study provides insight into the unique strategies of this business format, while highlighting the motivations and challenges. Data collection took place through in‐depth interviews with eight female fashion truck entrepreneurs. Five key themes were developed from the data. The themes revealed that female fashion truck entrepreneurs viewed their mobile businesses as a means to deliver unique products and experiences, as well as being a flexible business model. A conceptual model is proposed to further illustrate the key motivations and challenges of the entrepreneurs
Brick and mortar · Business · Conceptual framework · Conceptual model · Social science · Sociology · Truck · World Wide Web · Computer Science · Engineering · Entrepreneurship Studies and Influences · Family Business Performance and Succession · Innovation and Socioeconomic Development · Marketing
Threads
The Entrepreneurial Propensity of Women
Women business owners in traditional and non-traditional industries
Research on Women Business Owners
Qualitative Research Interviewing
Risk attitudes of nascent entrepreneurs–new evidence from an experimentally validated survey
What happens to gazelles? The importance of dynamic management strategy
What a Difference a Y makes-Female and Male Nascent Entrepreneurs in Germany
Women's access to SME finance in Australia
Evidence of the characteristics of women entrepreneurs in the Kingdom of Saudi Arabia
A gender‐aware framework for women's entrepreneurship
Women and apparel entrepreneurship
Women business owners in the Middle East and North Africa
Minority women?s microenterprises in rural areas of the United States of America
Small Business Champions for Corporate Social Responsibility
The logic of small samples in interview-based qualitative research
Analysis and Interpretation of Qualitative Data in Consumer Research
Critical Qualitative Inquiry
Dominance Through Interviews and Dialogues
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,25 |
| Citation span | 2022 - 2022 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |