The show must go on!’
Hustling through the compounded precarity of Covid-19 in the creative industries
Bibliographic Data
| ID | 8943376 |
|---|---|
| Authors | Thilde Langevang (0000-0001-5878-4950, Copenhagen Business School, corresponding author), Robin Steedman (0000-0003-1033-9318, Copenhagen Business School), Ana Alacovska (0000-0001-6620-5429, Copenhagen Business School), Rashida Resario (0000-0002-2671-2466, University of Ghana), Rufai Haruna Kilu (0000-0002-5652-7704, University of Ghana), Mohammed-Aminu Sanda (0000-0003-0147-0680, University of Ghana) |
| Year | 2022 |
| Volume | 136 |
| Pages | 142-152 |
| Publication date | 2022-10-08 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Geoforum (JOURNAL) |
| Journal identifiers | ISSN: 0016-7185 • E-ISSN: 1872-9398 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.geoforum.2022.09.015 |
| PMID | 36246145 |
| OpenAlex | W4303684186 |
| Language | EN |
| Citations received | 12 |
| References cited | 42 |
The article offers a qualitative examination of compounded precarity in creative work during the Covid-19 pandemic. Drawing on repeated in-depth interviews with twelve creative workers operating in the creative industries in Ghana, we examine one of the most prevalent practices for navigating, coping with, and managing compounded precarity: that of hustling. We empirically identify and discuss three interrelated practices of hustling in creative work: digitalization, diversification, and social engagement. We present a new way of conceptualizing creative work in precarious geographies by theorizing hustling, and the associated worker resourcefulness, improvisation, savviness, hopefulness, and caring not merely as an individualized survival strategy, but rather as an agentic and ethical effort to turn the vicissitudes of life into situated advantages and opportunities, and even social change
Business · Coping (psychology · Coronavirus disease 2019 (COVID-19 · Creative industries · Creative work · Diversification (marketing strategy · Improvisation · Political science · Precarious work · Precarity · Public relations · Qualitative research · Situated · Social science · Sociology · Work (physics · COVID-19 Pandemic Impacts · Cultural Industries and Urban Development · Digital Economy and Work Transformation · Gender Studies · Marketing · Psychology
Filmmaker-Subject Relationship Dynamics Hinged on Ethics
Public cultural institutions in Mexico and precarisation of creative labour
Thai creative labour solidarity, (post)-pandemic precarity, and directions of production studies in the Global South
Ways of hoping
Squeezing money out of a rock”
Spirituality in creative work
Live Performance in the Age of Technological Mediatisation
Economic insecurity and pension participation in Ghana’s music sector
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I don’t want my parents to know I do video clips
Live Performers' Experiences of Precarity and Recognition during Covid-19 and Beyond
Positionality of Female Visual Artists in the Ghana
The impact of the Covid-19 pandemic on the creative industries
Policing the Crisis
When the gigs are gone
The Materiality of Genre
Ghana in Covid-19 pandemic
The ethnicised hustle
The work of culture and C-19
The army of ‘unemployed’ young people
Hustling in the creative industries
Fashioning the Future
Covid-19 and the African cultural economy
Covid-19, inclusion and workforce diversity in the cultural economy
Creative and cultural work without filters
A plague upon your howling”
Culture as care
Care in creative work
The hustle economy
The Side-Hustle
Thriving instead of surviving’
We are managing!’ Uncertain paths to respectable adulthoods in Accra, Ghana
Entertaining Africans
Turning hustlers into entrepreneurs, and social needs into market demands
Italian state museums during the Covid-19 crisis
Geographies of youth, mobile phones, and the urban hustle
A very complicated version of freedom
"Hustling" in film school as socialization for early career work in media industries
The work of hope
Hoping amidst precarity
Keep hoping, keep going
Hustle and Brand
Creative arts workers during the Covid-19 pandemic
Choosing Bad Jobs
Hope and Creative Work in Conflict Zones
The "hustle" amongst youth entrepreneurs in Mathare's informal waste economy
A good hustle
Harnessing the 'hustle
Hustling themtaaway
| Unique citing works | 12 |
|---|---|
| Citations per year | 6 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 12 |