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Economic Rationality under Cognitive Load

Bibliographic Data

ID9718803
AuthorsAndreas C Drichoutis (0000-0002-4082-4560, Agricultural University of Athens), Rodolfo M Nayga (0000-0002-6908-4332, University of Arkansas)
Year2020
Volume130
Issue632
Pages2382-2409
Publication date2020-11-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe Economic Journal (JOURNAL)
Journal identifiersISSN: 0013-0133 • E-ISSN: 1468-0297
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/ej/ueaa052
OpenAlexW2750771424
LanguageEN
Citations received4
References cited60

Economic analysis assumes that consumer behaviour can be rationalised by a utility function. Previous research has shown that some consistency of choices with economic rationality can be captured by permanent cognitive ability. No other known study however has examined how a temporary load in subjects’ working memory can affect economic rationality. Using two controlled laboratory experiments, we exogenously vary cognitive load by asking subjects to memorise a number while they undertake an induced budget allocation task (Choi et al., 2007a, b). Using a number of manipulation checks, we verify that cognitive load has adverse effects on subjects’ performance in reasoning tasks. However, we find no effect in any of the goodness-of-fit measures that measure consistency of subjects’ choices with the Generalized Axiom of Revealed Preference (GARP), despite having a sample size large enough to detect even small differences between treatments with 80% power. We also find no effect on first-order stochastic dominance and risk preferences. Our finding suggests that economic rationality can be attained even when subjects are placed under temporary working memory load, despite the fact that the load has adverse effects in reasoning tasks

Anxiety · Cognition · Cognitive Load · Cognitive psychology · Consistency (knowledge bases · Economics · Function (biology · Memorization · Microeconomics · Rationality · Sample (material · Satisficing · Working memory · Worry · Artificial Intelligence · Computer Science · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Financial Markets and Investment Strategies · Psychology · Social Psychology

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Unique citing works4
Citations per year2
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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