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College Learning From Classrooms to the Internet

Adoption of the YouTube as Supplementary Tool in Covid-19 Pandemic Environment

Bibliographic Data

ID9729485
AuthorsDawei Liu (0000-0002-6995-3606, Hangzhou Dianzi University, Zhejiang, P.R. China, corresponding author), Jinlin Luo (Hangzhou Dianzi University, Zhejiang, P.R. China)
Year2022
Volume54
Issue7
Pages848-870
Publication date2022-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEducation and Urban Society (JOURNAL)
Journal identifiersISSN: 0013-1245 • E-ISSN: 1552-3535
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/00131245211062516
OpenAlexW4200034926
LanguageEN
Citations received5
References cited53

To prevent the further spread of COVID-19, many teachings were transferred to the Internet. This study unearths the motivations to participate in YouTube as a supplementary learning resource among college students to fight COVID-19. Using an integration and development of TAM and TTF model with 302 registered YouTube students completed an online survey that helped understanding user behavior. Employing a structural equation model on the sample indicated that behavioral intention was significantly influenced by perceived ease of use, perceived usefulness, user satisfaction, and YouTube self-efficacy. However, task technology fit and content richness were not significantly predictive of behavioral intention. Moreover, perceived ease of use and YouTube self-efficacy also was not significantly predictive perceived usefulness. The implications of integrating and development of TAM and TTF with content richness and YouTube self-efficacy model are discussed

Coronavirus disease 2019 (COVID-19 · Pandemic · Sample (material · Self-efficacy · Structural equation modeling · Technology Acceptance Model · The Internet · Usability · World Wide Web · Applied Psychology · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Medicine · Psychology · Social Psychology · Technology Adoption and User Behaviour

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Unique citing works5
Citations per year1,67
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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