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Building competitive advantage from ubuntu

Management lessons from South Africa

Bibliographic Data

ID23329580
AuthorsMzamo P Mangaliso (0000-0002-4492-5705, corresponding author)
Year2001
Volume15
Issue3
Pages23-33
Publication date2001-08-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAcademy of Management Perspectives (JOURNAL)
Journal identifiersISSN: 1558-9080 • E-ISSN: 1943-4529
PublisherAcademy of Management (PUBLISHER • US)
DOI10.5465/ame.2001.5229453
OpenAlexW1977871834
LanguageEN
Citations received82

Executive Overview Much of management theory is based on the writings of early 20th-century Western scholars whose disciplinary orientations were heavily grounded in economics and classical sociology. These writings depict homo sapiens as an individualistic, utility-maximizing, transaction-oriented species. In contrast, recent scholarship has revealed the gender and racio-ethnic biases of these theories, and shown them to be invalid models of human nature. Humans are social and communal beings. Along with rationality, we are guided by emotions such as anxiety, hope, disappointment, fear, anger, excitement, pity, and remorse. By acknowledging the importance of emotions, world management discourse can evolve more holistic, inclusive, and emancipatory theories. South Africa offers a unique opportunity for understanding the African concept of ubuntu or humaneness. Ubuntu is rich with consideration for compassion and communality. This article discusses the characteristics of ubuntu, explores situations in which it manifests itself in the workplace, and argues that ubuntu can give competitive advantage to companies that incorporate its principles and practices.

Business ethics · Compassion · Competitive advantage · Disappointment · Economics · Environmental ethics · Epistemology · Ethnocentrism · Evolutionary psychology · Management · Pity · Political science · Positive economics · Rationality · Scholarship · Sociology · African cultural and philosophical studies · Anthropology · Law · Psychology · Social Psychology

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Unique citing works82
Citations per year3,42
Citation span2002 - 2026 (25)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 67
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