Fu Liu
Biographic Data
| ID | 5681112 |
|---|---|
| NAME | Fu Liu |
| GIVEN NAMES | Fu |
| FAMILY NAME | Liu |
| SIGNATURE | LIU F |
| AFFILIATIONS | China Medical University |
| ORCID | 0000-0003-1461-9608 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Within or across
Exploring the therapeutic potential of Xiangsha Liujunzi Wan in Crohn's disease
LJZW has the characteristics of multi-component, multi-target, and multi-pathway treatment, which helps to improve the treatment of CD, protect the intestinal barrier, and exert the effect of anti-inflammatory therapy by inhibiting PI3K-AKT and MAPK signaling pathways
Shen-Ling-Bai-Zhu-San alleviates Crohn's disease-like colitis by modulating fatty acid degradation via the peroxisome proliferation-activated receptor pathway
A Comparison of Chinese Media Reporting Frameworks on the Beijing Winter Olympics and Summer Olympics
In order to gain a deeper understanding of Chinese media coverage of the two Olympic events, this article, from the perspective of framing theory, utilizes mathematical statistics, content analysis and text analysis to make statistics, describe and understand the data respectively. Through comparing and studying the thematic framework, structural framework, and discourse framework of People's Daily's headlines on the two events, it is found that …
How visual novelty affects consumer purchase intention
摘要
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
This paper examines the influence of self-construal on the effectiveness of warm/competent advertising appeals on consumer-brand identification and purchase intention, its underlying mechanism and boundary conditions. Specifically, we propose that a warm (competent) advertising appeal should enhance consumer-brand identification and purchase intention among interdependent (independent) consumers through increased pleasure. In addition, this inter…
No prominent works on this page.
How visual novelty affects consumer purchase intention
摘要
Warmth or competence? The influence of advertising appeal and self-construal on consumer-brand identification and purchase intention
This paper examines the influence of self-construal on the effectiveness of warm/competent advertising appeals on consumer-brand identification and purchase intention, its underlying mechanism and boundary conditions. Specifically, we propose that a warm (competent) advertising appeal should enhance consumer-brand identification and purchase intention among interdependent (independent) consumers through increased pleasure. In addition, this inter…
A Comparison of Chinese Media Reporting Frameworks on the Beijing Winter Olympics and Summer Olympics
In order to gain a deeper understanding of Chinese media coverage of the two Olympic events, this article, from the perspective of framing theory, utilizes mathematical statistics, content analysis and text analysis to make statistics, describe and understand the data respectively. Through comparing and studying the thematic framework, structural framework, and discourse framework of People's Daily's headlines on the two events, it is found that …
Exploring the therapeutic potential of Xiangsha Liujunzi Wan in Crohn's disease
LJZW has the characteristics of multi-component, multi-target, and multi-pathway treatment, which helps to improve the treatment of CD, protect the intestinal barrier, and exert the effect of anti-inflammatory therapy by inhibiting PI3K-AKT and MAPK signaling pathways
Shen-Ling-Bai-Zhu-San alleviates Crohn's disease-like colitis by modulating fatty acid degradation via the peroxisome proliferation-activated receptor pathway
Within or across
Customer Service Quality and Loyalty (3 works) · Advertising (2 works) · Business (2 works) · Computer Science (2 works) · Construal level theory (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Crohn's disease (2 works) · Cultural Differences and Values (2 works) · Disease (2 works) · Internal Medicine (2 works)