Jason Tham
Biographic Data
| ID | 6809925 |
|---|---|
| NAME | Jason Tham |
| GIVEN NAMES | Jason |
| FAMILY NAME | Tham |
| SIGNATURE | THAM J |
| AFFILIATIONS | Texas Tech University |
| ORCID | 0000-0001-8309-5284 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Hype Circulation
This article investigates how the public circulation of hype functions rhetorically in the context of emerging immersive technologies. Through an analysis of YouTube reviews of Apple’s Vision Pro headset, we examine how rhetorical strategies operate at the intersection of wearable and embodied technology discourse, affect theory, and public circulation. The analysis focuses on four dominant rhetorical strategies that function to intensify anticip…
The User Experience of Virtual Reality for Longitudinal Writing
Virtual reality (VR) technologies are increasingly marketed to knowledge workers as productivity tools for focused, immersive work. Yet little empirical research examines the lived experience of sustained VR use for complex academic writing tasks. This study presents a 10-week diary study of a doctoral candidate using VR to compose her dissertation during summer 2025. Through weekly reflective entries, screen recordings, and artifact analysis, we…
Rethinking community-engaged pedagogy through posthumanist theory
This paper presents research on a posthumanist approach for reframing community-engaged pedagogy. We employ posthumanist theory as a way to examine the educational possibilities of ethically engaging with technologies and materials as a means to build and sustain community partnerships for social justice. This research project employs a diffractive inquiry involving interview encounters with 20 college writing instructors. The posthumanist approa…
Understanding Writing Instructors’ Feelings toward the Affordances of Multimodal Social Advocacy Projects
This article reports findings from interviews with twenty college instructors who have facilitated multimodal advocacy projects, identifying their affective significance through reflections. Based on our qualitative analysis of instructor responses, we present the implications of multimodal engagement and what it means for doing social advocacy pedagogies with the community
Race, affect, and marginalized communities
Extending earlier scholarly discussions surrounding whiteness as a social construct in community-engaged higher education, this paper argues that affect theory provides a promising lens for studying the racialized emotions underlying whiteness in community engagement. Pairing affect theory with antiracist discussions, this paper examines the presence of racialized emotions in community-engaged projects, with the aim of contributing to antiracist …
Examining Multimodal Community-Engaged Projects for Technical and Professional Communication
This study examines the role of multimodality in facilitating service-learning goals. We report findings from qualitative interviews with 20 college instructors who have designed and facilitated multimodal community-engaged learning projects, identifying their motivations, goals, and the impact of these projects through reflections. Based on our qualitative analysis of these instructor responses, we discuss the technological and pedagogical impli…
UX Writing
This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is in…
Extending Design Thinking, Content Strategy, and Artificial Intelligence into Technical Communication and User Experience Design Programs
This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to demonstrate the importance of paying attention to these streams in our programmatic development and provide …
Investigating the Impact of Design Thinking, Content Strategy, and Artificial Intelligence
Technical and professional communication (TPC) and user experience (UX) design are often seen as intertwined due to being user-centered. Yet, as widening industry positions combine TPC and UX, new streams enrich our understanding. This article looks at three such streams, namely, design thinking, content strategy, and artificial intelligence to uncover specific industry practices, skills, and ways to advocate for users. These streams foster a mul…
Composing Excitement
Reality TV has been increasingly studied by media and cultural studies scholars and practitioners, becoming a subject of critique across the disciplines of communication. While many reality TV programs have been the target of analysis for racism, sexism, and violence cultivation, not much has been done to explore the visual compositions in this genre to consider the rhetoric of excitement or audience stimulation. Using a data-driven approach, thi…
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Composing Excitement
Reality TV has been increasingly studied by media and cultural studies scholars and practitioners, becoming a subject of critique across the disciplines of communication. While many reality TV programs have been the target of analysis for racism, sexism, and violence cultivation, not much has been done to explore the visual compositions in this genre to consider the rhetoric of excitement or audience stimulation. Using a data-driven approach, thi…
Investigating the Impact of Design Thinking, Content Strategy, and Artificial Intelligence
Technical and professional communication (TPC) and user experience (UX) design are often seen as intertwined due to being user-centered. Yet, as widening industry positions combine TPC and UX, new streams enrich our understanding. This article looks at three such streams, namely, design thinking, content strategy, and artificial intelligence to uncover specific industry practices, skills, and ways to advocate for users. These streams foster a mul…
Extending Design Thinking, Content Strategy, and Artificial Intelligence into Technical Communication and User Experience Design Programs
This article follows up on the conversation about new streams of approaches in technical communication and user experience (UX) design, i.e., design thinking, content strategy, and artificial intelligence (AI), which afford implications for professional practice. By extending such implications to technical communication pedagogy, we aim to demonstrate the importance of paying attention to these streams in our programmatic development and provide …
Examining Multimodal Community-Engaged Projects for Technical and Professional Communication
This study examines the role of multimodality in facilitating service-learning goals. We report findings from qualitative interviews with 20 college instructors who have designed and facilitated multimodal community-engaged learning projects, identifying their motivations, goals, and the impact of these projects through reflections. Based on our qualitative analysis of these instructor responses, we discuss the technological and pedagogical impli…
UX Writing
This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is in…
Understanding Writing Instructors’ Feelings toward the Affordances of Multimodal Social Advocacy Projects
This article reports findings from interviews with twenty college instructors who have facilitated multimodal advocacy projects, identifying their affective significance through reflections. Based on our qualitative analysis of instructor responses, we present the implications of multimodal engagement and what it means for doing social advocacy pedagogies with the community
Race, affect, and marginalized communities
Extending earlier scholarly discussions surrounding whiteness as a social construct in community-engaged higher education, this paper argues that affect theory provides a promising lens for studying the racialized emotions underlying whiteness in community engagement. Pairing affect theory with antiracist discussions, this paper examines the presence of racialized emotions in community-engaged projects, with the aim of contributing to antiracist …
Rethinking community-engaged pedagogy through posthumanist theory
This paper presents research on a posthumanist approach for reframing community-engaged pedagogy. We employ posthumanist theory as a way to examine the educational possibilities of ethically engaging with technologies and materials as a means to build and sustain community partnerships for social justice. This research project employs a diffractive inquiry involving interview encounters with 20 college writing instructors. The posthumanist approa…
Hype Circulation
This article investigates how the public circulation of hype functions rhetorically in the context of emerging immersive technologies. Through an analysis of YouTube reviews of Apple’s Vision Pro headset, we examine how rhetorical strategies operate at the intersection of wearable and embodied technology discourse, affect theory, and public circulation. The analysis focuses on four dominant rhetorical strategies that function to intensify anticip…
The User Experience of Virtual Reality for Longitudinal Writing
Virtual reality (VR) technologies are increasingly marketed to knowledge workers as productivity tools for focused, immersive work. Yet little empirical research examines the lived experience of sustained VR use for complex academic writing tasks. This study presents a 10-week diary study of a doctoral candidate using VR to compose her dissertation during summer 2025. Through weekly reflective entries, screen recordings, and artifact analysis, we…
Computer Science (5 works) · Sociology (5 works) · Engineering (4 works) · Psychology (4 works) · Service-Learning and Community Engagement (4 works) · Pedagogy (3 works) · Technical communication (3 works) · Design Education and Practice (2 works) · Design Thinking (2 works) · Engineering ethics (2 works)