Ann L Mcgill
Biographic Data
| ID | 75803 |
|---|---|
| NAME | Ann L Mcgill |
| GIVEN NAMES | Ann L |
| FAMILY NAME | Mcgill |
| SIGNATURE | MCGILL A L |
| AFFILIATIONS | University of Chicago |
| ORCID | 0000-0002-9099-1367 |
| VERIFIED | Yes |
| TOTAL WORKS | 26 |
| TOTAL CITATIONS | 239 |
| AUTHOR COUNT | 26 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 9 |
AI ‐induced dehumanization
Recent technological advancements have empowered nonhuman entities, such as virtual assistants and humanoid robots, to simulate human intelligence and behavior. This paper investigates how autonomous agents influence individuals' perceptions and behaviors toward others, particularly human employees. Our research reveals that the socio‐emotional capabilities of autonomous agents lead individuals to attribute a humanlike mind to these nonhuman enti…
Arousal increases self-disclosure
Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features
The present research explores how financial status, which influences consumers’ expectations about how companies will treat them, affects consumers’ perceptions and assessments of products that have been given anthropomorphic features by companies. Studies 1 and 2 showed that participants with higher financial status expect more favorable treatment from a humanized entity (e.g., “a self-driving car would prioritize the well-being of the rich over…
We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication
Consumers value word-of-mouth communications in large part because customer reviews are more likely to include negative information about a product or service than are communications originating from the marketer. Despite the fact that negative information is frequently valued by those receiving it, baldly declaring negative information may come with social costs to both communicator and receiver. For this reason, communicators sometimes soften p…
Building Bridges for an Interconnected Field of Consumer Research
We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward loo…
Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities
Concerns about the integrity of scientific investigations have increased sharply in the wake of recent high profile reports of scientific misconduct in the social, physical, and clinical sciences; some of these concerns affect the Journal of Consumer Research directly. Many current discussions about scientific discovery have shifted from trying to understand how new findings might reshape conceptual understanding to questioning whether new findin…
When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
This research examines automatic behavioral effects of priming brands that are anthropomorphized. It posits that anthropomorphized brands trigger people’s goals for a successful social interaction, resulting in behavior that is assimilative or contrastive to the brand’s image. Three studies show that consumers are more likely to assimilate behavior associated with anthropomorphized partner brands that they like, consistent with the goal of drawin…
Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars
We are honored to have been given the opportunity to serve as coeditors of the Journal of Consumer Research ( JCR ) and are inspired by this responsibility. Our overarching goal is to continue to publish the best scholarly research through an editorial process that respects the vision of authors while deploying the talents of a devoted and skilled team of associate editors and reviewers. We are committed to building a coherent understanding of co…
Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
We propose that risk perceptions are systematically influenced by anthropomorphism. Anthropomorphism effects, however, are moderated by the individual’s feelings of social power. People with low power perceive higher risk in playing a slot machine (study 1) and in getting skin cancer (study 2) when the risk-bearing entities (the slot machine and skin cancer) are highly anthropomorphized. In contrast, those with high power perceive greater risk wh…
The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions
Consumers may consume the same products or services with different goals, for example, for their own pleasure—a hedonic goal—or to achieve some higher level purpose—a utilitarian goal. This article investigates whether this difference in goals influences satisfaction with an outcome that was either self-chosen or externally determined. In four experiments we manipulate consumption goals, controlling for the outcomes, the option valence, and wheth…
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. We manipulated fluency by varying the font of product descr…
Naïve theories of causal force and compression of elapsed time judgments
Recent research has shown that when people perceive a causal relation between 2 events, they "compress" the intervening elapsed time. The present work shows that a naïve mechanical-physical conception of causality, in which causal forces are believed to dissipate over time, underlies the estimates of shorter elapsed time. Being primed with alternative, nondissipative causal mechanisms and having the cognitive capacity to consider such mechanisms …
Broadening the Scope of Consumer Research
In analyzing the types of submissions we receive, it is clear that the majority fall into one of two bins. The first category of papers consists of psychological pieces that offer theoretical advances with empirical support. These papers sometimes propose a new phenomenon and the process by which it occurs, or they dig deeper into the process underlying an established phenomenon. They provide evidence for the relation between putative causes and …
Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings support our hypotheses that joint consumption leads to similar patterns or “coherence” in moment-to-moment evaluations and that greater coherence leads to more positive retrospective evaluations. We trace the emergence of coherence to processes of mimicr…
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
The present research proposes schema congruity as a theoretical basis for examining the effectiveness and consequences of product anthropomorphism. Results of two studies suggest that the ability of consumers to anthropomorphize a product and their consequent evaluation of that product depend on the extent to which that product is endowed with characteristics congruent with the proposed human schema. Furthermore, consumers' perception of the prod…
When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
Prior research has found differences in satisfaction for choosers and nonchoosers of the same outcome. Two studies show that differentiability of the choice-set options moderates this effect. When options are more differentiated, choice enhances consumers' satisfaction with positive and dissatisfaction with negative outcomes; when options are less differentiated, choosers experience the same level of satisfaction as nonchoosers, regardless of the…
How We Explain Depends on Whom We Explain: The Impact of Social Category on the Selection of Causal Comparisons and Causal Explanations
Mutability and propensity in causal selection
We examined differences in causal ratings of 1 factor depending on the mutability (defined as the ease with which a factor can be imagined to be different) and causal propensity (defined as the likelihood that the event would occur in the presence of a factor) of another factor that conjoined to produce the event. In 3 studies, causal ratings of the target factor depended on the interaction of mutability and propensity of the other factor. When t…
Relative use of necessity and sufficiency information in causal judgments about natural categories
Participants in 4 studies placed less emphasis on necessity information (instances when the event occurred but the target factor was absent) than sufficiency information (instances when the target factor was present but the event did not occur) when the target factor corresponded to a natural kind category (e.g., race or species) in comparison with an artificial category (e.g., preferences or facial features) or an artifactual category (e.g., pro…
Selection of a causal background: Role of expectation versus feature mutability
Two experiments test the hypothesis that people construct the causal background from features of the target episode as suggested by D. Kahneman and D. T. Miller's (1986) norm theory instead of adopting the usual or expected case as the preferred comparison. Results of Experiment I indicate that unsuccessful males are contrasted with successful males, regardless of the task, whereas unsuccessful females are contrasted with successful males for typ…
Contrastive and counterfactual reasoning in causal judgment
The present research addressed differences in the use of covariation information implied by counterfactual reasoning, which focuses on the question «Would the event Y have occurred if the candidate X had not?» and contrastive reasoning, which involves comparing the target episode to contrasting background instances and noting distinctive features. Two experiments test hypotheses regarding the use of counterfactual and contrastive thinking under d…
Conjunctive explanations: Accounting for events that differ from several norms
Analysis of attribution data: Theory testing and effects estimation
Statistical models arc presented for the analysis of attribution data (Kelley, 1967, 1973; McArthur, 1972) that are more appropriate than previously used methods and that enable researchers to address a broader range of theoretical issues. These new models allow researchers to determine the separate and joint influence of consensus, distinctiveness, and consistency information on attributions to the person, stimulus, and circumstance. The techniq…
The effect of direction of comparison on the selection of causal explanations
Context effects in judgments of causation
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
The present research proposes schema congruity as a theoretical basis for examining the effectiveness and consequences of product anthropomorphism. Results of two studies suggest that the ability of consumers to anthropomorphize a product and their consequent evaluation of that product depend on the extent to which that product is endowed with characteristics congruent with the proposed human schema. Furthermore, consumers' perception of the prod…
When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
This research examines automatic behavioral effects of priming brands that are anthropomorphized. It posits that anthropomorphized brands trigger people’s goals for a successful social interaction, resulting in behavior that is assimilative or contrastive to the brand’s image. Three studies show that consumers are more likely to assimilate behavior associated with anthropomorphized partner brands that they like, consistent with the goal of drawin…
The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions
Consumers may consume the same products or services with different goals, for example, for their own pleasure—a hedonic goal—or to achieve some higher level purpose—a utilitarian goal. This article investigates whether this difference in goals influences satisfaction with an outcome that was either self-chosen or externally determined. In four experiments we manipulate consumption goals, controlling for the outcomes, the option valence, and wheth…
Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
We propose that risk perceptions are systematically influenced by anthropomorphism. Anthropomorphism effects, however, are moderated by the individual’s feelings of social power. People with low power perceive higher risk in playing a slot machine (study 1) and in getting skin cancer (study 2) when the risk-bearing entities (the slot machine and skin cancer) are highly anthropomorphized. In contrast, those with high power perceive greater risk wh…
When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
Prior research has found differences in satisfaction for choosers and nonchoosers of the same outcome. Two studies show that differentiability of the choice-set options moderates this effect. When options are more differentiated, choice enhances consumers' satisfaction with positive and dissatisfaction with negative outcomes; when options are less differentiated, choosers experience the same level of satisfaction as nonchoosers, regardless of the…
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. We manipulated fluency by varying the font of product descr…
Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings support our hypotheses that joint consumption leads to similar patterns or “coherence” in moment-to-moment evaluations and that greater coherence leads to more positive retrospective evaluations. We trace the emergence of coherence to processes of mimicr…
Context effects in judgments of causation
The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence on attitudinal judgments than does nonvivid information. To test these models, subjects evaluated alternatives described in terms of vivid and nonvivid attributes and elaborated on the material in high and low elaboration conditions. Our results demonstrate disproportionate influence for vivid versus n…
We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication
Consumers value word-of-mouth communications in large part because customer reviews are more likely to include negative information about a product or service than are communications originating from the marketer. Despite the fact that negative information is frequently valued by those receiving it, baldly declaring negative information may come with social costs to both communicator and receiver. For this reason, communicators sometimes soften p…
Naïve theories of causal force and compression of elapsed time judgments
Recent research has shown that when people perceive a causal relation between 2 events, they "compress" the intervening elapsed time. The present work shows that a naïve mechanical-physical conception of causality, in which causal forces are believed to dissipate over time, underlies the estimates of shorter elapsed time. Being primed with alternative, nondissipative causal mechanisms and having the cognitive capacity to consider such mechanisms …
Conjunctive explanations: Accounting for events that differ from several norms
Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features
The present research explores how financial status, which influences consumers’ expectations about how companies will treat them, affects consumers’ perceptions and assessments of products that have been given anthropomorphic features by companies. Studies 1 and 2 showed that participants with higher financial status expect more favorable treatment from a humanized entity (e.g., “a self-driving car would prioritize the well-being of the rich over…
Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars
We are honored to have been given the opportunity to serve as coeditors of the Journal of Consumer Research ( JCR ) and are inspired by this responsibility. Our overarching goal is to continue to publish the best scholarly research through an editorial process that respects the vision of authors while deploying the talents of a devoted and skilled team of associate editors and reviewers. We are committed to building a coherent understanding of co…
Mutability and propensity in causal selection
We examined differences in causal ratings of 1 factor depending on the mutability (defined as the ease with which a factor can be imagined to be different) and causal propensity (defined as the likelihood that the event would occur in the presence of a factor) of another factor that conjoined to produce the event. In 3 studies, causal ratings of the target factor depended on the interaction of mutability and propensity of the other factor. When t…
Analysis of attribution data: Theory testing and effects estimation
Statistical models arc presented for the analysis of attribution data (Kelley, 1967, 1973; McArthur, 1972) that are more appropriate than previously used methods and that enable researchers to address a broader range of theoretical issues. These new models allow researchers to determine the separate and joint influence of consensus, distinctiveness, and consistency information on attributions to the person, stimulus, and circumstance. The techniq…
The effect of direction of comparison on the selection of causal explanations
Broadening the Scope of Consumer Research
In analyzing the types of submissions we receive, it is clear that the majority fall into one of two bins. The first category of papers consists of psychological pieces that offer theoretical advances with empirical support. These papers sometimes propose a new phenomenon and the process by which it occurs, or they dig deeper into the process underlying an established phenomenon. They provide evidence for the relation between putative causes and …
How We Explain Depends on Whom We Explain: The Impact of Social Category on the Selection of Causal Comparisons and Causal Explanations
Contrastive and counterfactual reasoning in causal judgment
The present research addressed differences in the use of covariation information implied by counterfactual reasoning, which focuses on the question «Would the event Y have occurred if the candidate X had not?» and contrastive reasoning, which involves comparing the target episode to contrasting background instances and noting distinctive features. Two experiments test hypotheses regarding the use of counterfactual and contrastive thinking under d…
AI ‐induced dehumanization
Recent technological advancements have empowered nonhuman entities, such as virtual assistants and humanoid robots, to simulate human intelligence and behavior. This paper investigates how autonomous agents influence individuals' perceptions and behaviors toward others, particularly human employees. Our research reveals that the socio‐emotional capabilities of autonomous agents lead individuals to attribute a humanlike mind to these nonhuman enti…
Arousal increases self-disclosure
Building Bridges for an Interconnected Field of Consumer Research
We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward loo…
Context effects in judgments of causation
The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
The differential attention model and the cognitive elaboration model suggest vivid information has certain properties that exert greater influence on attitudinal judgments than does nonvivid information. To test these models, subjects evaluated alternatives described in terms of vivid and nonvivid attributes and elaborated on the material in high and low elaboration conditions. Our results demonstrate disproportionate influence for vivid versus n…
Analysis of attribution data: Theory testing and effects estimation
Statistical models arc presented for the analysis of attribution data (Kelley, 1967, 1973; McArthur, 1972) that are more appropriate than previously used methods and that enable researchers to address a broader range of theoretical issues. These new models allow researchers to determine the separate and joint influence of consensus, distinctiveness, and consistency information on attributions to the person, stimulus, and circumstance. The techniq…
The effect of direction of comparison on the selection of causal explanations
Conjunctive explanations: Accounting for events that differ from several norms
Selection of a causal background: Role of expectation versus feature mutability
Two experiments test the hypothesis that people construct the causal background from features of the target episode as suggested by D. Kahneman and D. T. Miller's (1986) norm theory instead of adopting the usual or expected case as the preferred comparison. Results of Experiment I indicate that unsuccessful males are contrasted with successful males, regardless of the task, whereas unsuccessful females are contrasted with successful males for typ…
Contrastive and counterfactual reasoning in causal judgment
The present research addressed differences in the use of covariation information implied by counterfactual reasoning, which focuses on the question «Would the event Y have occurred if the candidate X had not?» and contrastive reasoning, which involves comparing the target episode to contrasting background instances and noting distinctive features. Two experiments test hypotheses regarding the use of counterfactual and contrastive thinking under d…
Relative use of necessity and sufficiency information in causal judgments about natural categories
Participants in 4 studies placed less emphasis on necessity information (instances when the event occurred but the target factor was absent) than sufficiency information (instances when the target factor was present but the event did not occur) when the target factor corresponded to a natural kind category (e.g., race or species) in comparison with an artificial category (e.g., preferences or facial features) or an artifactual category (e.g., pro…
How We Explain Depends on Whom We Explain: The Impact of Social Category on the Selection of Causal Comparisons and Causal Explanations
Mutability and propensity in causal selection
We examined differences in causal ratings of 1 factor depending on the mutability (defined as the ease with which a factor can be imagined to be different) and causal propensity (defined as the likelihood that the event would occur in the presence of a factor) of another factor that conjoined to produce the event. In 3 studies, causal ratings of the target factor depended on the interaction of mutability and propensity of the other factor. When t…
When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
Prior research has found differences in satisfaction for choosers and nonchoosers of the same outcome. Two studies show that differentiability of the choice-set options moderates this effect. When options are more differentiated, choice enhances consumers' satisfaction with positive and dissatisfaction with negative outcomes; when options are less differentiated, choosers experience the same level of satisfaction as nonchoosers, regardless of the…
Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience
Two studies examine differences in participants' moment-to-moment and retrospective evaluations of an experience depending on whether they are alone or in the presence of another person. Findings support our hypotheses that joint consumption leads to similar patterns or “coherence” in moment-to-moment evaluations and that greater coherence leads to more positive retrospective evaluations. We trace the emergence of coherence to processes of mimicr…
Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
The present research proposes schema congruity as a theoretical basis for examining the effectiveness and consequences of product anthropomorphism. Results of two studies suggest that the ability of consumers to anthropomorphize a product and their consequent evaluation of that product depend on the extent to which that product is endowed with characteristics congruent with the proposed human schema. Furthermore, consumers' perception of the prod…
Naïve theories of causal force and compression of elapsed time judgments
Recent research has shown that when people perceive a causal relation between 2 events, they "compress" the intervening elapsed time. The present work shows that a naïve mechanical-physical conception of causality, in which causal forces are believed to dissipate over time, underlies the estimates of shorter elapsed time. Being primed with alternative, nondissipative causal mechanisms and having the cognitive capacity to consider such mechanisms …
Broadening the Scope of Consumer Research
In analyzing the types of submissions we receive, it is clear that the majority fall into one of two bins. The first category of papers consists of psychological pieces that offer theoretical advances with empirical support. These papers sometimes propose a new phenomenon and the process by which it occurs, or they dig deeper into the process underlying an established phenomenon. They provide evidence for the relation between putative causes and …
Solidarity of Purpose: Building an Understanding of Consumers through a Community of Scholars
We are honored to have been given the opportunity to serve as coeditors of the Journal of Consumer Research ( JCR ) and are inspired by this responsibility. Our overarching goal is to continue to publish the best scholarly research through an editorial process that respects the vision of authors while deploying the talents of a devoted and skilled team of associate editors and reviewers. We are committed to building a coherent understanding of co…
Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception
We propose that risk perceptions are systematically influenced by anthropomorphism. Anthropomorphism effects, however, are moderated by the individual’s feelings of social power. People with low power perceive higher risk in playing a slot machine (study 1) and in getting skin cancer (study 2) when the risk-bearing entities (the slot machine and skin cancer) are highly anthropomorphized. In contrast, those with high power perceive greater risk wh…
The Locus of Choice: Personal Causality and Satisfaction with Hedonic and Utilitarian Decisions
Consumers may consume the same products or services with different goals, for example, for their own pleasure—a hedonic goal—or to achieve some higher level purpose—a utilitarian goal. This article investigates whether this difference in goals influences satisfaction with an outcome that was either self-chosen or externally determined. In four experiments we manipulate consumption goals, controlling for the outcomes, the option valence, and wheth…
No Pain, No Gain? How Fluency and Construal Level Affect Consumer Confidence
Choice confidence is affected by fluency and moderated by construal levels that evoke different theories to interpret the feelings of fluency. At lower construal levels, fluency informs the feasibility of completing the concrete steps of the decision process to choose well, but at higher construal levels, fluency informs (insufficient) effort invested for the desirability of the outcome. We manipulated fluency by varying the font of product descr…
Promoting an Environment of Scientific Integrity: Individual and Community Responsibilities
Concerns about the integrity of scientific investigations have increased sharply in the wake of recent high profile reports of scientific misconduct in the social, physical, and clinical sciences; some of these concerns affect the Journal of Consumer Research directly. Many current discussions about scientific discovery have shifted from trying to understand how new findings might reshape conceptual understanding to questioning whether new findin…
When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
This research examines automatic behavioral effects of priming brands that are anthropomorphized. It posits that anthropomorphized brands trigger people’s goals for a successful social interaction, resulting in behavior that is assimilative or contrastive to the brand’s image. Three studies show that consumers are more likely to assimilate behavior associated with anthropomorphized partner brands that they like, consistent with the goal of drawin…
We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication
Consumers value word-of-mouth communications in large part because customer reviews are more likely to include negative information about a product or service than are communications originating from the marketer. Despite the fact that negative information is frequently valued by those receiving it, baldly declaring negative information may come with social costs to both communicator and receiver. For this reason, communicators sometimes soften p…
Building Bridges for an Interconnected Field of Consumer Research
We finalize this editorial as the new team of editors has been announced and our editorial term is winding down. First and foremost, we extend our sincere congratulations to Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. Below, we share our observations on the consumer research field. This is the last of a triptych of editorials authored by our team. The first described our desired compact with the field and was therefore forward loo…
Minions for the Rich? Financial Status Changes How Consumers See Products with Anthropomorphic Features
The present research explores how financial status, which influences consumers’ expectations about how companies will treat them, affects consumers’ perceptions and assessments of products that have been given anthropomorphic features by companies. Studies 1 and 2 showed that participants with higher financial status expect more favorable treatment from a humanized entity (e.g., “a self-driving car would prioritize the well-being of the rich over…
Arousal increases self-disclosure
Psychology (22 works) · Social Psychology (20 works) · Cognitive psychology (12 works) · Social Psychology (11 works) · Computer Science (9 works) · Decision-Making and Behavioral Economics (9 works) · Consumer Behavior in Brand Consumption and Identification (8 works) · Social and Intergroup Psychology (7 works) · Child and Animal Learning Development (6 works) · Cultural Differences and Values (6 works)