Satisfaction Guaranteed
The Making of the American Mass Market
Bibliographic Data
| ID | 10030935 |
|---|---|
| Authors | William Leach, William R Leach (New York Council for the Humanities, corresponding author) |
| Year | 1991 |
| Volume | 78 |
| Issue | 1 |
| Pages | 365 |
| Publication date | 1991-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | REVIEW |
| Review of | Satisfaction guaranteed: The making of the American mass market, Susan Strasser, 1989 |
| Venue | Journal of American History (JOURNAL) |
| Journal identifiers | ISSN: 0021-8723 • E-ISSN: 1945-2314 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.2307/2078207 |
| OpenAlex | W1999046473 |
| Language | EN |
Journal Article Satisfaction Guaranteed: The Making of the American Mass Market. By Susan Strasser. (New York: Pantheon, 1989. xii + 339 pp. $24.95.) Get access William Leach William Leach New York Institute for the Humanities Search for other works by this author on: Oxford Academic Google Scholar Journal of American History, Volume 78, Issue 1, June 1991, Page 365, https://doi.org/10.2307/2078207 Published: 01 June 1991
Economic history · Library science · Computer Science · Historical Economic and Social Studies · History
Toward thick legitimacy
Historical Research in Marketing
Driving a Shopping Cart from STS to Business, and the Other Way Round
The ethno-graphy of prices
Organisations as producers of consumers
Gendered endeavours
Global Commodity Chains and the Organizational Grounding of Consumer Cultural Production
The materiality of the brand
Preserving Women
Beyond Manipulation
The "Sucker List" and the Evolution of American Business Fraud
A Right to Be Lazy
Branding “the Bay/la Baie”
Releasing the Flood Waters
Keeping Modern in Medicine
The dip pen as a source of social distinction in Victorian Britain
At the Edge of the Storm
El Dompe , Los Yonkes , and Las Segundas
Confined to the Margins
Using and Sharing
Selling the Border
Advertising and Consumer Culture
Domesticating the Border
On La Frontera and Cultures of Consumption
Human Ecology Theory
Primitive Accumulation in the Cultural Commons
Modern Times
Institutions, consumer habits and retail change in Sweden
Lick a Stamp, Lick the Kaiser
“The Miracle of You”
The great new shopping idea
The Tower of Labels
Race in the Marketplace
Dilemas éticos na cultura do consumo
In Spite of Women
A brief history of 'customers,' or the gradual standardization of markets and organizations
Une petite histoire du client, ou la progressive normalisation du marché et de l'organisation
Produits, normes et dynamiques historiques
Struggling to be Displayed at the Point of Purchase
The unwary purchaser
The (d)evolution of a technological species
Speaking of Tomatoes”
Physique Pioneers
Advertising consumer goods in nineteenth-centuary Britain
The Social Construction of Technology
Japanese Influences on American Advertising Card Imagery and Design, 1875–1890
Purity as life’
“Making people buy and eat differently”
The technologies of price display
Another Discipline for the Market Economy
Hyperconsumption/Overconsumption
Detaching from plastic packaging
La publicité comparative, ou comment se faire justice à soi-même en passant par le droit
Knowledge for Sale
Interview
Mafia in the Mirror of Sociology
Network as a Condition of the Economic Action
Everyday Peter Pans
The Acme Novelty Library
Wal-Mart, American consumer citizenship, and the 2008 recession
Future notes
The Poetics of Life
How does affluent consumption come to consumers? A research agenda for exploring the foundations and lock-ins of affluent consumption
How to Build Displays That Sell
The skin of commerce
Deploying ‘all[-]important moments’
Chemists to the Nation’
From mass consumer society to a society of consumers
Marketing the Modern Egyptian Girl
Corporate Calling Cards
Join the Club
Everybody's Going
Picturing the Audience
The Profiler's Question And The Treacherous Traveler
Forest and Dream
Consumer tactics as ‘weapons’
Selling New Orleans to New Orleans
Incredible India in a global age
The debate on ‘Americanization’ among economic and cultural historians
Deceptions Have Been Practiced”
Material Incentives, Market Relations, and Historical Change
The Cult of Convenience
Killing Complaints with Courtesy”
Developing The World By Teaching Domestic Consumption
Moral economy
Product Branding in Howells's A Modern Instance
Branding the Classroom
Ancestral future
Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985
Elaborations, Revisions, Dissents
T. C. Power & Bro
The Economies and Conveniences of Modern-Day Living
From Factory to Family
Diversity in Diversity
A Tomato for All Seasons
Vital Industry” and Women's Ventures
Henry Heinz and Brand Creation in the Late Nineteenth Century
The American Beverage Industry and the Development of Curbside Recycling Programs, 1950–2000
Market Development, Industrial Development
Plush Endeavors
| Citation velocity | historical |
|---|---|
| Highly cited | No |