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When Drivers See Red

Car Color Frustrators and Drivers’ Aggressiveness

Bibliographic Data

ID11107299
AuthorsNicolas Guéguen (0000-0002-8963-1751, Université de Bretagne‐Sud Vannes France, corresponding author), Céline Jacob (0009-0008-4845-5633, Université de Bretagne‐Sud Vannes France), Marcel Lourel (Université d'Artois France), Alexandre Pascual (0000-0002-6454-8433, Université de Bordeaux 2 Bordeaux France)
Year2012
Volume38
Issue2
Pages166-169
Publication date2012-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAggressive Behavior (JOURNAL)
Journal identifiersISSN: 0096-140X • E-ISSN: 1098-2337
PublisherWiley (PUBLISHER • GB)
DOI10.1002/ab.21416
PMID25363640
OpenAlexW2164979109
LanguageEN
Citations received3
References cited12

Research has found that exposition to red is associated with physiological activation and fighting spirit. A field experiment was conducted to explore whether the color of cars is related to an aggressive response. Drivers waiting at a traffic light were blocked by an experimental car. The color of the car varied (blue, red, green, black, and white). The amount of time that elapsed until the drivers responded by honking their horns or beaming their headlights was the dependent variable. It was found that the red car elicited early aggressive response

Biology · Medical emergency · Poison control · Red Color · Red light · Telecommunications · Color perception and design · Computer Science · Medicine · Multisensory perception and integration · Olfactory and Sensory Function Studies · Psychology

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Unique citing works3
Citations per year0.25
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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