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Personalization

From Story‐line to Practice

Bibliographic Data

ID11196310
AuthorsClaudia Needham (0000-0001-8519-4171, Universidad de Londres, corresponding author), Catherine Needham
Year2011
Volume45
Issue1
Pages54-68
Publication date2011-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocial Policy and Administration (JOURNAL)
Journal identifiersISSN: 0144-5596 • E-ISSN: 1467-9515
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1467-9515.2010.00753.x
OpenAlexW1585456819
LanguageEN
Citations received69
References cited17

Personalization has become a unifying theme and a dominant narrative across public services in England. Key to understanding the dominance of personalization is the recognition that it is a story that is told about public services, their history and the roles and experiences of the people who use them and work in them. Like other stories it is compelling, emotionally resonant, but also multi‐interpretable. This article identifies five key themes which are central to the personalization story‐line, noting their reliance on a combination of formal evidence, personal narratives and common sense. These are: (1) personalization works, transforming people's lives for the better; (2) person‐centred approaches reflect the way people live their lives, rather than artificial departmental boundaries; (3) personalization is applicable to everyone, not just to people with social care needs; (4) people are experts on their own lives; (5) personalization will save money. The article goes on to examine some of the complexities that audiences face in translating a story‐line into policy programmes and frontline practice. Three aspects in particular are considered: the ambiguity of personalization as a guide to action; the tensions between user empowerment and user responsibility; and the extent to which personalization is used to legitimize other reforms, in particular budget cuts

Ambiguity · Dominance (genetics · Empowerment · Internet privacy · Literature · Narrative · Personalization · Political science · Public relations · Sociology · World Wide Web · Computer Science · Healthcare innovation and challenges · Law · Mental Health and Patient Involvement · Social Policy and Reform Studies

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Unique citing works69
Citations per year4,6
Citation span2011 - 2026 (16)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 69

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