Sensory drivers of perceived situational appropriateness in unbranded foods and beverages
Towards a deeper understanding
Bibliographic Data
| ID | 11360595 |
|---|---|
| Authors | Davide Giacalone (0000-0003-2498-0632, University of Southern Denmark, corresponding author), Sara R Jaeger (0000-0002-4960-5233, Plant & Food Research) |
| Year | 2021 |
| Volume | 167 |
| Pages | 105589 |
| Publication date | 2021-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Appetite (JOURNAL) |
| Journal identifiers | ISSN: 0195-6663 • E-ISSN: 1095-8304 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.appet.2021.105589 |
| PMID | 34252494 |
| OpenAlex | W3179572367 |
| Language | EN |
| References cited | 36 |
Measures of product performance that effectively predict food and beverage choices are highly sought after. A simple method to add value to hedonic data is that of item-by-use (IBU) appropriateness, where consumers are presented with a list of possible consumption situations and asked to indicate how well a product fits them. A persistent misconception surrounding this approach is that it is relevant for discriminating between different products, but not between variants within the same product category, which is often the focus of sensory and consumer studies. To provide a deeper understanding of the sensory underpinnings of appropriateness, the present work presents experimental evidence from six consumer studies (116-210 consumers per study) employing unbranded product variants from the same category. Products were successfully discriminated based on IBU appropriateness in all studies, even when sensory variation was unidimensional and controlled (such as a basic lemonade recipe varying in sugar content). While product differentiation based on the sensory profiles was greater than differentiation based on appropriateness, the results clearly show that sensory variation, in and of itself, is sufficient to elicit differences in perceived appropriateness. As expected, the degree of inter-product differences in appropriateness was approximately linearly related to the degree of differences in sensory profiles. Finally, while some sensory properties independently affected perceived appropriateness, the magnitude (and in some cases the direction) of the effects often depended on the level of product liking
Cognitive psychology · Product category · Sensory system · Situational ethics · Consumer Attitudes and Food Labeling · Mathematics · Organic Food and Agriculture · Psychology · Sensory Analysis and Statistical Methods · Social Psychology
Controlling the False Discovery Rate
Factors that influence beverage choices at meal times. An application of the food choice kaleidoscope framework
Consistency of Liking and Appropriateness Ratings and Their Relation to Consumption in a Product Test of Ice Cream
Better the devil you know? How product familiarity affects usage versatility of foods and beverages
| Citation velocity | historical |
|---|---|
| Highly cited | No |