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Rethinking Sustainability Consciousness

A Holistic Approach to Understanding Its Determinants in the Food Industry

Bibliographic Data

ID12307617
AuthorsYashar Salamzadeh (0000-0002-6917-2754, Faculty of Business and Technology University of Sunderland Sunderland UK, corresponding author), Şehnaz Sakici (0000-0002-3026-7836, Gaziantep University Gaziantep Türkiye), Burak Yaprak (0000-0001-9831-0813, Faculty of Business Administration Istanbul Ticaret University İstanbul Türkiye), Oludayo Elijah Adekunle (Faculty of Business and Technology University of Sunderland Sunderland UK), Can Demirel (0000-0003-0417-8327, Faculty of Medicine, Gaziantep Üniversitesi Tıp Fakültesi Dekanlığı Gaziantep University Gaziantep Türkiye)
Year2025
Volume34
Issue1
Pages1238-1254
Publication date2025-10-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSustainable Development (JOURNAL)
Journal identifiersISSN: 0968-0802 • E-ISSN: 1099-1719
PublisherWiley (PUBLISHER • GB)
DOI10.1002/sd.70311
OpenAlexW4415151536
LanguageEN
References cited118

Consumers increasingly seek sustainable food options, yet behavior lags stated concern. However, a gap existed on how value–belief–norm and ecological worldviews shaped sustainability consciousness, especially across cultures. Addressing this gap, we integrated Value–Belief–Norm theory with New Ecological Paradigm dimensions to analyze student surveys from the United Kingdom and Türkiye using PLS‐SEM and permutation‐based multi‐group analysis. Headline effects (standardized β ): altruistic → consciousness (UK 0.275; Türkiye 0.247), anti‐exceptionalism (UK 0.244; Türkiye 0.202); biospheric significant only in the UK (0.291); anti‐anthropocentrism significant only in Türkiye (0.253). Egoistic and hedonic values are non‐significant. Explained variance in sustainability consciousness: R 2 UK = 0.537; R 2 TR = 0.410. MGA indicates no significant cross‐group differences in path strengths. Findings highlight culturally contingent pathways and inform education and communication tailored to locally salient values and beliefs in the food industry. The paper advances a holistic framework for understanding sustainability behavior across cultures, enriching sustainability theory and global discourse

Consciousness · Headline · Salient · Sustainability · Sustainability organizations · Sustainability science · Variance (accounting · Agriculture Sustainability and Environmental Impact · Environmental Education and Sustainability · Environmental Sustainability in Business

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