Skip to main content

ETHNOS_APP

Home • Search • Journals • List 0

Diffusion of innovations through social networks

Determinants and implications

Bibliographic Data

ID12912129
AuthorsN Gondal (0000-0001-7337-9072, Boston University, corresponding author)
Year2023
Volume17
Issue5
Publication date2023-03-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSociology Compass (JOURNAL)
Journal identifiersISSN: 1751-9020 • E-ISSN: 1751-9020
PublisherWiley (PUBLISHER • GB)
DOI10.1111/soc4.13084
OpenAlexW4323044686
LanguageEN
Citations received7
References cited140

Social scientists have long been interested in the diffusion of innovations—the process by which new ideas, behavior, and practices spread between persons, organizations, and even countries. While innovations can enter a community through various channels, ongoing spread of innovations through a community occurs through the medium of social networks—collections of interpersonal or digital relationships connecting actors to each other. Social networks are important for diffusion because relationships foster communication, trust, and flow of information. Diffusion outcomes are also shaped by the structural properties of social networks such as density, centrality, and strength of ties, as well as properties of the innovation and the actors involved in the process. The purpose of the article is twofold: (1) to take stock of the field and review ongoing debates on the role of social networks in the diffusion of innovations and (2) to summarize the sociological implications of the diffusion of innovations through social networks

Business · Centrality · Diffusion · Diffusion of innovations · Economic geography · Economics · Field (mathematics · Innovation diffusion · Interpersonal communication · Interpersonal ties · Knowledge management · Political science · Process (computing · Public relations · Social media · Social network (sociolinguistics · Social science · Sociology · Computer Science · Digital Marketing and Social Media · Social Capital and Networks · Social Media and Politics · Marketing

  • From Awareness to Participation

    Jinghao Wang, Jingsong Zhang et al.•Journal of Aging & Social Policy•2026

  • Examining perceived generative AI valence on social media and its implications on generative AI attitudes and uses among young adults

    Open Access•Michael Chan, Jörg Matthes et al.•Online Media and Global…•2026

  • Disruptive social marketing in the digital era

    Open Access•Alhamzah F Abbas, Adaviah Mas’od et al.•Current Psychology•2026

  • Navigating the trends, strides and dilemmas of ingraining the fourth industrial revolution in health care delivery system in Sub-Saharan Africa

    Open Access•Chakupewa Joseph Mpambije•Discover Global Society•2026

  • Locating Cultural Holes Brokers in Diffusion Dynamics Across Bright Symbolic Boundaries

    Open Access•Diego F Leal•Sociological Methods & Research•2025

  • The strength of a weak tie in the innovative performance of firms

    Open Access•Jinki Hong, R A Lee et al.•Sociology Compass•2024

  • Competing social influence in contested diffusion

    Open Access•Sascha O Becker, Sascha Becker et al.•Social Forces•2025

  • Inventing Equal Opportunity

    Frank Dobbin•Inventing Equal Opportunity•2009

  • Getting a Job

    Mark Granovetter•Getting a Job•1995

  • Inside Graduate Admissions

    Julie R Posselt•Inside Graduate Admissions•2016

  • Social Networks and Health

    T W Valente•Social networks and health•2010

  • Covid-19 lockdown induces disease-mitigating structural changes in mobility networks

    Open Access•Frank Schlosser, Benjamin F Maier et al.•Proceedings of the National…•2020

  • Network Interventions

    Open Access•T W Valente•Science•2012

  • A causal test of the strength of weak ties

    Open Access•Karthik Rajkumar, Guillaume Saint-Jacques et al.•Science•2022

  • The Collective Dynamics of Smoking in a Large Social Network

    Nicholas A Christakis, J H Fowler•New England Journal of Medicine•2008

  • The Spread of Obesity in a Large Social Network over 32 Years

    Nicholas A Christakis, J H Fowler•New England Journal of Medicine•2007

  • Collective dynamics of ‘small-world’ networks

    Open Access•Duncan J Watts, Steven H Strogatz•Nature•1998

  • A 61-million-person experiment in social influence and political mobilization

    Open Access•Robert M Bond, Christopher J Fari et al.•Nature•2012

  • Social structures

    Barry Wellman, Stephen D Berkowitz•Social structures•1997

  • How Paris Gave Rise to Cubism (and Picasso)

    V Sgourev, Stoyan V Sgourev•Organization Science•2013

  • Extremist ideology as a complex contagion

    Open Access•Mason Youngblood•Humanities and Social Sciences…•2020

  • Homophily, group size, and the diffusion of political information in social networks

    Open Access•Yosh Halberstam, Brian Knight•Journal of Public Economics•2016

  • Rekeying Cultural Scripts for Youth Suicide

    Open Access•Seth Abrutyn, Anna S Mueller et al.•Society and Mental Health•2020

  • Inequality Preservation through Uneven Diffusion of Cultural Materials across Stratified Groups

    N Gondal•Social Forces•2015

  • Negligible Connections? The Role of Familiar Others in the Diffusion of Smoking among Adolescents

    Chan S Suh, Yongren Shi et al.•Social Forces•2017

  • Human Rights Ingos, LGBT Ingos, and LGBT Policy Diffusion, 1991–2015

    Open Access•K Velasco•Social Forces•2018

  • Duality of departmental specializations and PhD exchange

    Open Access•N Gondal•Social Networks•2018

  • Social networks and innovation adoption

    Open Access•J C Johnson•Social Networks•1986

  • Investing in people

    Rebecca Nash, Martin Bouchard et al.•Social Networks•2013

  • Covid-19 Morbidity and Mortality in Social Networks

    Open Access•Jagdish Khubchandani, Sushil K Sharma et al.•International Journal of…•2021

  • Health-based homophily in public housing developments

    Open Access•Brenda Heaton, N Gondal•BMC Public Health•2023

  • Trends in Attitudes to and the Use of HIV Pre-exposure Prophylaxis by Australian Gay and Bisexual Men, 2011–2017

    Open Access•Martin Holt, Toby Lea et al.•AIDS and Behavior•2018

  • The murder of George Floyd and the mediatization of solidarity by top-ranked universities

    Michael Stack•Language and Intercultural…•2021

  • Complex Contagions and the Diffusion of Innovations

    Open Access•G Manzo, Simone Gabbriellini et al.•Journal of Archaeological Method…•2018

  • Globalization, Governance, and the Diffusion of the American Model of Education

    Open Access•Neema Noori, Pia-Kristina Anderson•International Journal of Politics…•2013

  • Social networks and social movements

    Open Access•Roberto M Fernandez, Doug Mcadam•Sociological Forum•1988

  • The Diffusion of Protestantism in Northern Europe

    Open Access•Bernd Wurpts, Katie E Corcoran et al.•Social Science History•2018

  • Use of a Population-Based Survey to Describe the Health of Boston Public Housing Residents

    Eleni C Digenis-Bury, Кулицкий Владислав Андреевич et al.•American Journal of Public Health•2008

  • Suicide and Friendships Among American Adolescents

    P Bearman, Peter S Bearman et al.•American Journal of Public Health•2004

  • The Buzz Outside the Clinics

    Naomi Rutenberg, Susan Watkins et al.•Studies in Family Planning•1997

  • The Diffusion of an Innovation Among Physicians

    James Coleman, J J Coleman et al.•Sociometry•1957

  • The transmission and persistence of ‘urban legends’

    A Noymer•Journal of Mathematical Sociology•2001

  • Media Attention as the Outcome of a Diffusion Process--A Theoretical Framework and Cross-National Evidence on Earthquake Coverage

    R Koopmans, Richard P Koopmans et al.•European Sociological Review•2011

  • Mapping Changes in Attitudes towards Gays and Lesbians in Europe

    Open Access•Giulia M Dotti Sani, Marta Quaranta•European Sociological Review•2022

  • Social Structure from Multiple Networks. I. Blockmodels of Roles and Positions

    Harrison C White, Scott A Boorman et al.•American Journal of Sociology•1976

  • Beyond Social Contagion

    Open Access•Amir Goldberg, Sarah K Stein•American Sociological Review•2018

  • Impact of Homophily on Diffusion Dynamics Over Social Networks

    Open Access•Mustafa Yavaş, Gönenç Yücel•Social Science Computer Review•2014

  • Threshold models of diffusion and collective behavior

    Mark Granovetter, Roland Soong•Journal of Mathematical Sociology•1983

  • Policy Networks and Innovation Diffusion

    Michael Mintrom, Sandra Vergari•The Journal of Politics•1998

  • The Diffusion of Nonviolent Campaigns

    Open Access•Kristian Skrede Gleditsch, M Rivera•Journal of Conflict Resolution•2017

  • Modeling Diffusion through Statistical Network Analysis

    Open Access•Johan A Elkink, Thomas U Grund•International Studies Quarterly•2022

  • Epidemic potential by sexual activity distributions

    Open Access•James Moody, J Adams et al.•Network Science•2017

  • The Iron Cage Revisited

    P Dimaggio, Paul J Dimaggio et al.•American Sociological Review•1983

  • Does Intra-household Contagion Cause an Increase in Prescription Opioid Use

    Open Access•M De Vaan, Toni Stuart et al.•American Sociological Review•2019

  • Cross-National Cultural Diffusion

    Open Access•J Kaufman, Orlando Patterson•American Sociological Review•2005

  • Sociometric Location and Innovativeness

    Marshall H Becker•American Sociological Review•1970

  • The Discourse of Globalization

    Open Access•Peer C Fi, Peer C Fiss et al.•American Sociological Review•2005

  • Social networks and country-to-country transfer

    Marie‐laure Djelic, M-L Djelic•Socio-Economic Review•2004

  • Social network associations with contraceptive use among Cameroonian women in voluntary associations

    Open Access•T W Valente, Susan Watkins et al.•Social Science & Medicine•1997

  • Polio vaccine hesitancy in the networks and neighborhoods of Malegaon, India

    Open Access•Jukka-Pekka Onnela, Bruce E Landon et al.•Social Science & Medicine•2016

  • Dangerous Liaisons? Dating and Drinking Diffusion in Adolescent Peer Networks

    Open Access•Derek A Kreager, Dana L Haynie•American Sociological Review•2011

  • Ripples of Fear

    Open Access•H R Greve, Ji-Yub Kim et al.•American Sociological Review•2016

  • Condom Semiotics

    Open Access•Iddo Tavory, Ann Swidler•American Sociological Review•2009

  • Multiplex Network Ties and the Spatial Diffusion of Radical Innovations

    Open Access•Sascha O Becker, Y Hsiao et al.•American Sociological Review•2020

  • Vernacularization on the ground

    Open Access•P Levitt, Sally Engle Merry et al.•Global Networks•2009

  • Key factors that influence the diffusion and infusion of information and communication technologies in Kenyan higher education

    Jimmy K N Macharia, Jimmy Macharia et al.•Studies in Higher Education•2014

  • Structural and diffusion effects in the Dutch fertility transition, 1870-1940

    Open Access•H Bras•Demographic Research•2014

  • The Student Divestment Movement in the United States and Tactical Diffusion

    Sarah A Soule•Social Forces•1997

  • Inequality, Diffusion, and the Status Gradient in Smoking

    F C Pampel•Social Problems•2002

  • Can Social Media Anti-abuse Policies Work? A Quasi-experimental Study of Online Sexist and Racist Slurs

    Open Access•D Felmlee, D Dellaposta et al.•Socius Sociological Research for…•2020

  • The Role of Online Media in Mobilizing Large-Scale Collective Action

    Open Access•Zhuo Chen, Poong Oh et al.•Social Media + Society•2021

  • Why Diversity Became Orthodox in Higher Education, and How it Changed the Meaning of Race on Campus

    Open Access•Ellen Berrey, Ellen C Berrey•Critical Sociology•2011

  • Network Diffusion Under Homophily and Consolidation as a Mechanism for Social Inequality

    Open Access•Linda Zhao, F Garip•Sociological Methods & Research•2021

  • Opening the Blackbox of Treatment Interference

    Open Access•Weihua An, Tyler J Vanderweele•Sociological Methods & Research•2022

  • Charter School Policy, Implementation, and Diffusion Across the United States

    Open Access•Linda A Renzulli, Linda Renzulli et al.•Sociology of Education•2005

  • Smoking Diffusion through Networks of Diverse, Urban American Adolescents over the High School Period

    Open Access•K De La Haye, Heesung Shin et al.•Journal of Health and Social…•2019

  • How Initial Prevalence Moderates Network-based Smoking Change

    Open Access•J Adams, D R Schaefer•Journal of Health and Social…•2016

  • Social Conditions as Fundamental Causes of Health Inequalities

    Open Access•Jo C Phelan, Jo Phelan et al.•Journal of Health and Social…•2010

  • The 'Dark Side' of the Strength of Weak Ties

    Open Access•Robert D Baller, Kelly K Richardson et al.•Journal of Health and Social…•2009

  • Fundamental Cause Theory, Technological Innovation, and Health Disparities

    Open Access•Virginia W Chang, Diane S Lauderdale•Journal of Health and Social…•2009

  • The Study of Boundaries in the Social Sciences

    M Lamont, Molnar et al.•Annual Review of Sociology•2002

  • Integrating Models of Diffusion of Innovations

    Barbara Wejnert•Annual Review of Sociology•2002

  • Birds of a Feather

    Miller Mcpherson, L Smith-Lovin et al.•Annual Review of Sociology•2001

  • Diffusion in Organizations and Social Movements

    David Strang, Sarah A Soule•Annual Review of Sociology•1998

  • Digital Inequality and Place

    Open Access•Michael J Stern, Michael Stern et al.•Sociological Inquiry•2009

  • Ubiquity and Legitimacy

    Open Access•Jeannette A Colyvas, Sofia Jonsson et al.•Sociological Theory•2011

  • The Social Origins of Networks and Diffusion

    Damon Centola•American Journal of Sociology•2015

  • Social Movement Organizational Collaboration

    D J Wang, Sarah A Soule•American Journal of Sociology•2012

  • How Network Externalities Can Exacerbate Intergroup Inequality

    P Dimaggio, F Garip•American Journal of Sociology•2011

  • Social Influence and the Autism Epidemic

    Kayuet Liu, Marissa King et al.•American Journal of Sociology•2010

  • Complex Contagions and the Weakness of Long Ties

    Damon Centola, Michael W Macy et al.•American Journal of Sociology•2007

  • An Individual-Based Model of Innovation Diffusion Mixing Social Value and Individual Benefit

    Guillaume Deffuant, Sylvie Huet et al.•American Journal of Sociology•2005

  • Interlocking Directorates and Political Cohesion among Corporate Elites

    Val Burris•American Journal of Sociology•2005

  • The Emperor's Dilemma

    Damon Centola, R Willer et al.•American Journal of Sociology•2005

  • Chains of Affection

    P Bearman, Peter S Bearman et al.•American Journal of Sociology•2004

  • In Search of Excellence

    David Strang, Michael W Macy•American Journal of Sociology•2001

  • Networks as the Pipes and Prisms of the Market

    Joel M Podolny•American Journal of Sociology•2001

  • The Diffusion of Collective Violence

    Daniel J Myers•American Journal of Sociology•2000

  • Ordaining Women

    M Chaves•American Journal of Sociology•1996

  • Contagious Collectivities

    Peter Hedström•American Journal of Sociology•1994

  • Social Contagion and Innovation

    R S Burt•American Journal of Sociology•1987

  • Threshold Models of Collective Behavior

    Mark Granovetter•American Journal of Sociology•1978

  • The Strength of Weak Ties

    Mark Granovetter, Mark S Granovetter•American Journal of Sociology•1973

  • Institutional conditions for diffusion

    Open Access•David Strang, J W Meyer•Theory and Society•1993

Unique citing works7
Citations per year3,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

Tools

Open DOI
Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae