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The Intersection of Candidate Gender and Ethnicity

How Voters Respond to Campaign Messages from Latinas

Bibliographic Data

ID12977488
AuthorsMartina Santia (0000-0002-2097-7674, Louisiana State University, corresponding author), Nichole M Bauer (0000-0002-9797-7453, Louisiana State University)
Year2022
Volume28
Issue4
Pages975-994
Publication date2022-01-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueThe International Journal of Press/Politics (JOURNAL)
Journal identifiersISSN: 1940-1612 • E-ISSN: 1040-1620
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/19401612211072697
OpenAlexW4206241891
LanguageEN
Citations received13
References cited71

Despite the recent surge of women of color in elected political office in the U.S., the representation of Latinas is strikingly low. Past research offers unclear conclusions as to whether Latina political candidates face biases due to the intersection of their identities as women and as ethnic minorities, and how Latinas can navigate such biases. In this study, we identify how Latinas draw on their intersectional identities as both women and ethnic minorities to develop strategic campaign messages and how voters respond to such messages. Through an analysis of campaign advertising data and an original survey experiment, we show that Latina candidates do not face an automatic disadvantage based in gender and ethnic biases, but they can benefit from the intersection of these two identities, especially among female minority voters. These results are consequential because they offer insights into how to improve the descriptive and substantive representation of marginalized groups in the U.S

Disadvantage · Ethnic group · Face (sociological concept · Geography · Intersection (aeronautics · Intersectionality · Political science · Politics · Representation (politics · Sociology · Electoral Systems and Political Participation · Gender Politics and Representation · Gender Studies · Psychology · Social Media and Politics · Social Psychology

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Unique citing works13
Citations per year3,25
Citation span2022 - 2026 (5)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 13

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