Sex-Role Stereotypes, Models' Race, and Imitation
Bibliographic Data
| ID | 13665222 |
|---|---|
| Authors | Mary B Harris (0000-0002-8172-3416, University of New Mexico, corresponding author) |
| Year | 1977 |
| Volume | 41 |
| Issue | 3 |
| Pages | 875-885 |
| Publication date | 1977-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1977.41.3.875 |
| PMID | 594271 |
| OpenAlex | W2061292331 |
| Language | EN |
| References cited | 36 |
To determine how sex-role stereotypes mediate the influence of a model, 136 male and female shoppers heard a male or female, black or white model, who was identified as a nurse or television repairman, make unrealistically high estimates of the prices of objects, supposedly for a consumer survey. The objects, some of which were sex-stereotyped, were a bottle opener, pliers, thermometer, football magazine, and recipe holder. When subjects were asked to estimate prices, a larger modeling effect than in a no-model control group was found, and black models were imitated less than white models. Estimates of the nurse for the thermometer, of the female model for the recipe holder, and of the male model for the pliers tended to be imitated more, and female subjects imitated price estimates for the pliers more than did males. There was also a tendency for the price guesses of male models to be remembered better. The results suggested that imitation by adults in this situation was mediated not so much by gender per se as by the subject's expectations of the model's knowledge of the specific behaviors to be imitated
Advertising · Imitation · Race (biology · Sociology · White (mutation · Gender Diversity and Inequality · Gender Roles and Identity Studies · Gender Studies · Media, Gender, and Advertising · Psychology · Social Psychology
Social learning theory
A review of the literature on observer characteristics and imitation
Effect of Sex and Race of the Observer and Model on Imitation Learning
Analysis of memory codes and cumulative rehearsal in observational learning
Sex‐Role Stereotypes
Role of symbolic coding and rehearsal processes in observational learning
Comparative test of positive control, negative control, and social power theories of identificatory learning in disadvantaged children
Aggression toward outgroups as a function of authoritarianism and imitation of aggressive models
Model's characteristics as determinants of social learning
Observational learning in children
Effect of observer and model race on the imitation of standards of self-reward
Imitative behavior and expressive ability in facial expression of emotion
Effect of sex of model and sex of observer on the imitation of affectionate behavior
Effects of Vicarious Consequences and Race of Model upon Imitative Performance by Black Children
A study of the additivity of variables affecting social interaction
Generosity in children
Reinforcement for imitation as a social learning determinant with implications for sex-role development
Those who are number two try harder
Equity and perceived sex differences
Some social determinants of self-monitoring reinforcement systems
Symbolic coding processes in observational learning
Observational learning of rule-governed behavior by children
Transmission of patterns of self-reinforcement through modeling
Conformity in Chinese and Americans
| Citation velocity | historical |
|---|---|
| Highly cited | No |