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Distance Brings About Beauty

When Does the Influence of Positive Travel Online Reviews Grow Stronger Relative to Negative Reviews

Bibliographic Data

ID14565232
AuthorsQin Zhang (0000-0002-7537-9129, Central South University), Lujun Su (0000-0003-4439-9861, Central South University), Ling Zhou (0009-0009-5898-5811, Hunan University, corresponding author), Yaling Dai (Central South University)
Year2025
Volume64
Issue1
Pages172-188
Publication date2025-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTravel Research Bulletin (JOURNAL)
Journal identifiersISSN: 0147-2399 • E-ISSN: 1552-6763
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/00472875231209426
OpenAlexW4389203026
LanguageEN
Citations received6
References cited117

Prior research has demonstrated that negative online reviews have a greater impact than positive online reviews on tourists’ purchase decisions. However, building on the construal level theory, this study proposes a new perspective, suggesting that positive online reviews are more influential in distant-future trips, and negative online reviews are more influential in near-future trips. These effects (i) occur because tourists generate experiences of processing fluency from a construal fit between the construal level of reviews with different valence and the temporal distance of tourists’ trips, and (ii) are significant for tourists who are reading reviews on large screen devices, but not for those using small screen devices. This study demonstrates the importance of temporal distance in eliminating the robust negativity bias, offering novel insight into existing research on persuasion. These findings provide new references for tourism enterprises managing the detrimental effects of negative online reviews in multi-screen times

Advertising · Business · Construal level theory · Fluency · Negativity effect · Persuasion · Political science · Tourism · TRIPS architecture · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing · Psychology · Social Psychology

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Unique citing works6
Citations per year3
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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