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Regulatory Fit and Persuasion

"Transfer From "Feeling Right

Bibliographic Data

ID6202947
AuthorsJoseph Cesario (0000-0002-1892-4485, Columbia University), Heidi Grant (Columbia University), E Tory Higgins (0000-0003-4157-8207, Columbia University)
Year2004
Volume86
Issue3
Pages388-404
Publication date2004-03-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Personality and Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-3514 • E-ISSN: 1939-1315
PublisherAmerican Psychological Association (APA) (PUBLISHER)
DOI10.1037/0022-3514.86.3.388
PMID15008644
OpenAlexW2021998397
LanguageEN
Citations received208
References cited52

The authors propose that when a message recipient "feels right" from regulatory fit (E. T. Higgins, 2000), this subjective experience transfers to the persuasion context and serves as information for relevant evaluations, including perceived message persuasiveness and opinions of the topic. Fit was induced either by strategic framing of message arguments in a way that fit/did not fit with the recipient's regulatory state or by a source unrelated to the message itself. Across 4 studies, regulatory fit enhanced perceived persuasiveness and opinion ratings. These effects were eliminated when the correct source of feeling right was made salient before message exposure, supporting the misattribution account. These effects reversed when message-related thoughts were negative, supporting the claim that fit provides information about the "rightness" of one's (positive or negative) evaluations

Attribution · Cognition · Context (archaeology) · Feeling · Framing (construction) · Misattribution of memory · Persuasion · Regulatory focus theory · Salient · Behavioral Health and Interventions · Computer Science · Media Influence and Health · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works208
Citations per year9,9
Citation span2005 - 2026 (22)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 199

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