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Constructing durian terroir and geographical indications in Penang, Malaysia

Bibliographic Data

ID20153408
AuthorsChristopher A Airrie (0000-0003-3588-5905, Department of Geography Ball State University Muncie Indiana USA, corresponding author)
Year2020
Volume41
Issue1
Pages6-22
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSingapore Journal of Tropical Geography (JOURNAL)
Journal identifiersISSN: 0129-7619 • E-ISSN: 1467-9493
PublisherWiley (PUBLISHER • GB)
DOI10.1111/sjtg.12298
OpenAlexW2973062078
LanguageEN
Citations received3
References cited42

The tropical fruit durian in Southeast and East Asia has witnessed a surge in popularity in the past two decades to assume the rank of a fetishized commodity. This research investigates the construction of the multidimensional concept of terroir as applied to the durian economy of Penang, Malaysia based on personal interviews with orchard owners and state government officials to strategically embed the local in the global through the promotion of agritourism. While environmental terroir is a contingent dimension, the construction of a place bound cultural terror is anchored in a strong cultivation tradition, cultivar diversity, and a historical sense of community. This research deepens the cultural terroir dimension in two ways. First, it injects the otherwise aspatial concept of refinement to the cultural terroir narratives of orchard owners allowing the on‐farm tourist consumption experience to be more geographically rooted. Second, it conceptually links cultural terroir to the marketing terroir instrument of the Balik Pulau geographical indication; while functioning as a governance tool to prevent fraud and to construct a place bound product valorization and differentiation within an expanding and larger scale durian economy, it also indirectly assists in preserving agro‐diversity and local identity

Business · Commodity · Diversity (politics) · Economics · Economy · Geography · Political science · Popularity · Product (mathematics) · Terroir · Wine · Culinary Culture and Tourism · Diverse Aspects of Tourism Research · Law · Organic Food and Agriculture

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Unique citing works3
Citations per year1,5
Citation span2024 - 2026 (3)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 3

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