Is local the new organic? Empirical evidence from German regions
Bibliographic Data
| ID | 21294944 |
|---|---|
| Authors | Julia Winterstein (0000-0002-7753-3601, Catholic University of Eichstätt-Ingolstadt), André Habisch (0000-0002-7188-1357, Catholic University of Eichstätt-Ingolstadt) |
| Year | 2021 |
| Volume | 123 |
| Issue | 11 |
| Pages | 3486-3501 |
| Publication date | 2021-10-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-06-2020-0517 |
| OpenAlex | W3137654166 |
| Language | EN |
| Citations received | 4 |
| References cited | 50 |
Purpose This paper measures German customers' label-depending preference and willingness to pay for organic and local food. Design/methodology/approach The sample covers 325 survey respondents from 12 out of the 16 German federal states. Data was collected through convenience sampling in December 2019. A choice-based conjoint analysis was operated. Findings Customers value local food from their federal state most, thereby accepting a price premium of no less than 200%. The label moderates the influence of organic production conditions on price acceptance significantly. Research limitations/implications Based on self-reported data from a convenience sample, the demographic distribution of the sample differs from that of the German population. Moreover, the willingness to pay was found to be product-specific, limiting general applicability. Practical implications Marketers should focus on local and local organic food in the assortment. Marketing strategies should include information campaigns. Producers may sell their products regionally or cooperate with local retailers. Introducing a separate official “local organic” label is suggested. Originality/value The study provides detailed evidence on the preference of German costumers and suggests a significantly higher willingness to pay for organic and local food than previous literatures
Agriculture · Business · Conjoint analysis · Economics · Empirical evidence · Geography · German · Limiting · Microeconomics · Organic product · Population · Preference · Price premium · Product (mathematics) · Sample (material) · Statistics · Value (mathematics) · Willingness to pay · Agriculture Sustainability and Environmental Impact · Culinary Culture and Tourism · Marketing · Organic Food and Agriculture
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| Unique citing works | 4 |
|---|---|
| Citations per year | 1 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 4 |