Organic food-buying intention drivers
A study based on means-end chain theory
Bibliographic Data
| ID | 21295741 |
|---|---|
| Authors | Alessandro Silva De Oliveira (0000-0001-8148-0621), Gustavo Quiroga Souki (0000-0001-6561-9750), Luiz Henrique de Barros Vilas Boas (0000-0002-6429-1420) |
| Year | 2024 |
| Volume | 126 |
| Issue | 6 |
| Pages | 2291-2309 |
| Publication date | 2024-05-09 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-08-2023-0767 |
| OpenAlex | W4392123038 |
| Language | EN |
| Citations received | 3 |
| References cited | 43 |
Purpose Understanding how attributes, consequences and values (A-C-V) influence the predisposition to purchase and buying intention of organic food consumers (OFC) is crucial for its stakeholders. This study aims to (1) investigate whether OFC perceptions of the A-C-V impact their predisposition to purchase and buying intention; (2) examine the mediating effect of predisposition to purchase on the relationship between OFC personal values and their buying intentions and (3) verify whether consumers with distinct levels of organic food-buying intention perceive differently of the A-C-V, predisposition to purchase and consumption frequency. Design/methodology/approach This quantitative study comprised 307 consumers who filled out a form about their perceptions of organic foods’ A-C-V and their consumption frequency, purchasing predisposition and buying intention. Partial least squares strutural equation modelling (PLS-SEM) tested the hypothetical model that resorted to the means-end chain (MEC) theory (Gutman, 1982). Cluster analysis based on OFC’s buying intentions compared their perceptions of the A-C-V, purchasing predisposition and consumption frequency. Findings The OFC’s perception of the attributes of these foods impacts the consequences of their consumption and values. Such values positively influence their purchase predisposition and buying intention. Predisposition to purchase measured the relationship between OFC values and purchase intention. Three OFC clusters were identified according to their buying intentions. Such groups perceive the A-C-V singularly and have different purchasing predispositions and consumption frequencies. Originality/value OFC values directly influence buying intentions. However, the predisposition to purchase strongly mediates the relationship between values and buying intentions, producing an indirect impact more notable than a direct one. It brings academic and managerial contributions to organic food stakeholders
Advertising · Business · Consumer behaviour · Consumption (sociology) · Genetic predisposition · Perception · Purchasing · Sociology · Statistics · Value (mathematics) · Cognitive and psychological constructs research · Marketing · Mathematics · Medicine · Organic Food and Agriculture · Psychology · Sensory Analysis and Statistical Methods · Social Psychology
Influence of altruistic and biospheric values on vegetarians' intentions to repurchase plant-based foods
Optimizing short food supply chains through understanding consumer preferences for organic foods via e-commerce platforms and last-mile logistics
The multidimensional nature of pro-environmental attitudes
Consumer behavior and purchase intention for organic food
Mediation Analyses in Partial Least Squares Structural Equation Modeling
Modelagem de Equações Estruturais com Utilização do Smartpls
Consumer motivations in the purchase of organic food
Partial Least Squares Structural Equation Modeling
An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research
The theory of planned behavior
A new criterion for assessing discriminant validity in variance-based structural equation modeling
When to use and how to report the results of PLS-SEM
Statistical power analyses using G*Power 3.1
Determinants of organic food purchase intention
Coffee in capsules consumers’ behaviour
Understanding organic food consumption in the European Union
The interplay of past consumption, attitudes and personal norms in organic food buying
Organic food consumption in Poland
The Self-Regulation of Attitudes, Intentions, and Behavior
The moderator–mediator variable distinction in social psychological research
| Citations per year | 3 |
|---|---|
| Citation span | 2025 - 2026 (2) |
| Highly cited | No |