Do hotel employees really care for corporate social responsibility (CSR)

A happiness approach to employee innovativeness

Bibliographic Data

ID21699353
AuthorsShaista Bibi (0000-0001-7032-9651, Zhejiang University, corresponding author), Asif Khan (0000-0001-7618-3059, Zhejiang University, corresponding author), Hizar Hayat (Hazara University), Umberto Panniello (0000-0002-7902-5993, Polytechnic University of Bari), Mohammad Alam (0000-0001-6820-8025, Hazara University), Muhammad Alam (0000-0002-0805-3700, Hazara University), Tahir Farid (0000-0001-8639-7843, Zhejiang University)
Year2022
Volume25
Issue4
Pages541-558
Publication date2022-02-16
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2021.1889482
OpenAlexW3130750762
LanguageEN
Citations received19
References cited62

This study explores hotel employees’ perceived corporate social responsibility (CSR) within the proposed conceptual model under the umbrella of self-determination and needs satisfaction theory. The model examines dichotomous perceived CSR relationships – instrumental and volunteer CSR – with employees’ basic needs satisfaction, self-esteem, hedonic and eudemonic happiness, and innovativeness. Structural equation modeling (SEM) was applied to examines the assumed hypotheses. The results established that hotel employees perceived instrumental CSR has a significant positive influence on the satisfaction of their basic needs, and perceived volunteer CSR impact employees’ self-esteem. Employees’ basic needs satisfaction demonstrated a significant positive influence on their hedonic happiness and self-esteem on eudemonic happiness. Both hedonic and eudemonic happiness contribute significantly to employee innovativeness, where, eudemonic happiness contribution is higher than hedonic happiness. The findings expand the literature on CSR by providing a better understanding of the core mechanism through which CSR can influence hotel employees’ happiness, where, a happy employee is a key to innovativeness, competitiveness, and better organizational performance

Business · Conceptual model · Corporate social responsibility · Happiness · Job satisfaction · Political science · Public relations · Structural equation modeling · Environmental Sustainability in Business · Job Satisfaction and Organizational Behavior · Motivation and Self-Concept in Sports · Psychology · Social Psychology · Marketing

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