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The Attribution Process in Consumer Decision Making

Bibliographic Data

ID2192175
AuthorsRichard W Mizerski, Linda L Golden (0000-0001-9481-0386), Jerome B Kernan
Year1979
Volume6
Issue2
Pages123
Publication date1979-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208756
OpenAlexW2090707790
LanguageEN
Citations received20
References cited29

Attribution, as a process, is related to consumer decision making by a descriptive model. Published papers that have applied attributional approaches to consumer scenarios are analyzed to highlight both existing problems and opportunities for enhanced understanding. An assessment of the potential for attribution theory in consumer research is offered

Attribution · Decision process · Economics · Library science · Management science · Behavioral and Psychological Studies · Cognitive and psychological constructs research · Computer Science · Psychology · Psychology of Social Influence · Social Psychology

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Unique citing works20
Citations per year0,45
Citation span1982 - 2026 (45)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 13

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