Implicit Self-Referencing
The Effect of Nonvolitional Self-Association on Brand and Product Attitude
Bibliographic Data
| ID | 2222607 |
|---|---|
| Authors | Andrew W Perkins, Andrew Perkins (0000-0003-3020-6491, Western University), Mark R Forehand, Mark Forehand (0000-0002-1973-6400, University of Washington) |
| Year | 2012 |
| Volume | 39 |
| Issue | 1 |
| Pages | 142-156 |
| Publication date | 2012-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/662069 |
| OpenAlex | W2102890821 |
| Language | EN |
| Citations received | 21 |
| References cited | 62 |
In three experiments, nonvolitional self-association is shown to improve implicit attitude, self-reported attitude, purchase intention, and product choice for both product categories and fictional brands. Experiments 1 and 2 demonstrate that arbitrary categorization of self-related content with novel stimuli improved evaluations by creating new self-object associations in memory and that the influence of self-association is moderated by implicit self-esteem. Experiment 3 shows that such implicit self-referencing does not require conscious self-categorization and occurs even when novel stimuli are simply presented in close proximity to self-related content. In this final experiment, subjects responded more positively to brands featured in banner ads on a personal social networking webpage than when featured on an equivalent nonpersonal social networking page. This automatic self-association effect was mediated by the degree to which the advertising prompted an implicit association between the self and the advertised brands
Advertising · Association (psychology) · Banner · Categorization · Cognitive psychology · Implicit attitude · Implicit-association test · Object (grammar) · Product (mathematics) · Product category · Self · Artificial Intelligence · Computer Science · Cultural Differences and Values · Death Anxiety and Social Exclusion · Mathematics · Psychology · Social and Intergroup Psychology · Social Psychology
Conscious and nonconscious effects of product placement
Perspective taking and automatic intergroup evaluation change
Identity-based consumer behavior
The Impact of Product‐Related CSR on Brand Attitude
Consumer Responses to AI Disclosure Labels
Neurons and normativity
“Me” means more than “good”
How to easily facilitate consumers’ mental simulation through advertising
Meta-Analytic Use of Balanced Identity Theory to Validate the Implicit Association Test
Crowdsourcing the Implicit Association Test
“Inner Child” Messaging, Perceived Authenticity, and Consumer Responses in Advertising
Psychological ownership
Conceptual Organization of Self-representation
When Tex and Tess Carpenter Build Houses in Texas
Dissociation from beloved unhealthy brands decreases preference for and consumption of vegetables
Increasing implicit and explicit attitudes toward an organic food brand by referencing to oneself
Not all positive categories are alike
The Self-Referencing task
It works both ways. Enhancing explicit self-esteem using the self-reference task
Digital Goods Are Valued Less Than Physical Goods
Riding Coattails
A Theory of Cognitive Dissonance
Distribution of the product confidence limits for the indirect effect
The principle of congruity in the prediction of attitude change.
RMediation
Unconscious Unease and Self-Handicapping
Apparent Universality of Positive Implicit Self-Esteem
A spreading-activation theory of semantic processing.
Implicit social cognition
A comparison of methods to test mediation and other intervening variable effects.
The psychology of interpersonal relations.
Reducing Automatically Activated Racial Prejudice Through Implicit Evaluative Conditioning
Understanding and Using the Implicit Association Test
Reflective and Impulsive Determinants of Social Behavior
Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior
A Theory of Cognitive Dissonance
Possible Selves and Performance
A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept
Implicit Self-Concept and Evaluative Implicit Gender Stereotypes
Self‐knowledge
Possible selves
Associative and propositional processes in evaluation
Exploring Implicit Partisanship
Briefly induced belongingness to self and preference
Narcissism beyond Gestalt and awareness
Using the self to change implicit attitudes
Self‐esteem as a source of evaluative conditioning
Can You See the Real Me? Activation and Expression of the “True Self” on the Internet
Automaticity of social behavior
Using the Implicit Association Test to measure self-esteem and self-concept
Attitudinal effects of mere exposure
Two Roads to Positive Regard
Name Letter Preferences Are Not Merely Mere Exposure
I like it, because I like myself
Understanding and using the Implicit Association Test
Understanding and using the Implicit Association Test
Name Letter Branding
Implicit Assimilation and Explicit Contrast
The moderator–mediator variable distinction in social psychological research
The moderator-mediator variable distinction in social psychological research
Self-reference and the encoding of personal information
On the social nature of nonsocial perception
Implicit partisanship
Combining visual and verbal information in an impression-formation task
Why Susie sells seashells by the seashore
Measuring individual differences in implicit cognition
Stimulus recognition and the mere exposure effect
How Do I Love Thee? Let Me Count the Js
Implicit associations as the seeds of intergroup bias
The self-reference effect in memory
Moderators of the Impact of Self-Reference on Persuasion
Effects of Self-Referencing on Persuasion
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
Losing Consciousness
| Unique citing works | 21 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2012 - 2026 (15) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 19 |