How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases
Bibliographic Data
| ID | 2237474 |
|---|---|
| Authors | Wilson Bastos (0000-0002-9282-321X, University of Arizona, corresponding author), Merrie Brucks (0000-0003-2984-5827, University of Arizona) |
| Year | 2017 |
| Volume | 44 |
| Issue | 3 |
| Pages | 598-612 |
| Publication date | 2017-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (PUBLISHER • GB) |
| DOI | 10.1093/jcr/ucx054 |
| OpenAlex | W2600269359 |
| Language | EN |
| Citations received | 25 |
| References cited | 54 |
This work presents convergent evidence that experiential purchases are more conducive to interpersonal conversations than are material purchases—that is, experiences have higher conversational value, which helps explain why they afford consumers greater happiness than do objects (Van Boven and Gilovich 2003). Further, two experiments demonstrate that factors known to differ between experiential and material purchases—closeness to the self, social approval, and purchase uniqueness—help explain why experiences are preferred as a topic of conversation over objects, and suggest a social motivation for talking more about experiences. Indeed, when the motivation to build a relationship with the conversation partner is removed, the preference to share about experiences (vs. objects) disappears. Together, these findings add to and help integrate the growing literature on the relation between purchase type (material vs. experiential) and purchase-related happiness.
Business · Experiential learning · Happiness · Pedagogy · Statistics · Value (mathematics) · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Marketing · Mathematics · Psychological Well-being and Life Satisfaction · Psychology · Social Psychology
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Social learning theory
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The relation between event processing and the duration of emotional experience
Social Sharing of Emotion
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Communication Channels and Word of Mouth
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Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information
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| Unique citing works | 25 |
|---|---|
| Citations per year | 3,57 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 24 |