Role Enactment as a Socially Relevant Explanation of Self-Persuasion

Bibliographic Data

ID2269308
AuthorsEdward M Bodaken (Southern California University for Professional Studies), Richard N Piland (Miami University), Timothy G Plax, Allen N Weiner
Year1979
Volume5
Issue3
Pages203-214
Publication date1979-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueHuman Communication Research (JOURNAL)
Journal identifiersISSN: 0360-3989 • E-ISSN: 1468-2958
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1111/j.1468-2958.1979.tb00634.x
OpenAlexW2070330920
LanguageEN
Citations received1
References cited7

This paper reports four tests of Berger's role enactment model of persuasion. The model is addressed to generalizing counter attitudinal communication to social situations when persons find themselves encoding belief-discrepant messages. This encoding takes the form of role enactments which lead to attitude change. Crucial to predicting from the model are variables identifying the communicator's self-perceived role enactment competence (SPREC), post performance evaluation (PPE), information, and role involvement. Studies 1 and 2 found no support for predictions concerning the predictive utility of information but did point to the importance of SPREC and PPE in assessing post enactment attitude. Study 3 tested a re-conceptualization of Berger's model and confirmed a multivariate relationship among SPREC, PPE, message intensity, and attitude change. In Study 4 ego involvement was conceptually linked to role involvement, and results confirmed the SPREC, PPE, involvement, message intensity, and attitude change relationship

Attitude change · Competence (human resources · Conceptualization · Developmental psychology · Persuasion · Communication in Education and Healthcare · Psychology · Public Relations and Crisis Communication · Social Psychology · Team Dynamics and Performance

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