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Playing with Space to Deal with the Contradictions of Customer Sovereignty

An Ethnography of Service Workers' Spatial Tactics in Train Stations

Bibliographic Data

ID2374835
AuthorsAlbane Grandazzi (0000-0001-6571-7668, Grenoble Ecole de Management), Oriane Sitte De Longueval (0000-0002-4973-6436, University of Geneva), Jean-Baptiste Suquet (0000-0001-5905-129X, NEOMA Business School, corresponding author)
Year2025
Volume39
Issue3
Pages615-635
Publication date2025-06-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueWork Employment and Society (JOURNAL)
Journal identifiersISSN: 0950-0170 • E-ISSN: 1469-8722
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/09500170241282630
OpenAlexW4403559877
LanguageEN
References cited44

While the existing literature on service work allows us to understand how customer sovereignty policies constrain service work by transforming servicescapes, we need a more agential approach to how service workers use space as a resource to deal with the tensions resulting from the promotion of customer sovereignty. This article draws on de Certeau's thinking to fill this gap by looking at how workers play with space constraints and opportunities and deploy spatial tactics to walk a fine line with their customers. Through an ethnographic study of service work in train stations, this article offers a fine-grained empirical account of the spatial tactics used by workers in their daily work. We show how they use space to cope with the tensions in their daily interactions with customers, and how spatial tactics constitute micro-practices of resistance to customer sovereignty policies

Business · Customer service · Ethnography · Political science · Politics · Public relations · Service (business · Sociology · Sovereignty · Anthropology · Computer Science · Emotional Labor in Professions · Law · Marketing

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