Scratch the Scratch-off
Testing Prepaid and Conditional Incentives with Postcard and Letter Invitations in a Web-push Design with an Address-based Sample
Bibliographic Data
| ID | 2407645 |
|---|---|
| Authors | Philip S Brenner (0000-0002-8848-1114, University of Massachusetts Boston, corresponding author), Trent D Buskirk (0000-0003-4798-9154, Bowling Green State University) |
| Year | 2022 |
| Volume | 34 |
| Issue | 1 |
| Pages | 20-35 |
| Publication date | 2022-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | CAM (JOURNAL) |
| Journal identifiers | ISSN: 1087-8513 • E-ISSN: 1552-3969 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/1525822x211069640 |
| OpenAlex | W4206507277 |
| Language | EN |
| Citations received | 2 |
| References cited | 22 |
We tested a novel extension to mailed invitations to a web-push survey, using a postcard invitation to deliver a scratch-off giftcode incentive similar to an instant-win lottery ticket. Scratch-off postcards were included as one of five conditions in randomized survey experiment varying two mailing types (letter and postcard) and three incentive types (prepaid cash, prepaid giftcodes, and conditional giftcodes). Invitations were sent to a sample of 17,808 addresses in Boston, Massachusetts, recruiting for a new online panel study of city residents. We report response rates and costs for each condition. Findings suggest that letters achieve higher response rates than postcards and are more cost effective overall. We also find that conditional incentives achieve higher response rates and are more cost effective, although conflating factors do not permit clear inferences. Notably, the novel scratch-off postcard condition achieved the lowest response rate and the highest costs per completed survey
Advertising · Business · Economics · Incentive · Lottery · Sample (material) · Scratch · Statistics · Ticket · Web survey · Computer Science · Focus Groups and Qualitative Methods · Marketing · Mobile Crowdsensing and Crowdsourcing · Psychology · Survey Methodology and Nonresponse
The Science of Web Surveys
Internet, Phone, Mail, and Mixed‐Mode Surveys
Survey Mode Effects on Data Quality
Cash Lotteries as Incentives in Online Panels
The Effect of Invitation Design on Web Survey Response Rates
The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of Technologically Sophisticated Respondents
Assessing Changes in Coverage Bias of Web Surveys in the United States
Improving Response to Web and Mixed-Mode Surveys
How Much Gets You How Much? Monetary Incentives and Response Rates in Household Surveys
Differential Incentives
Experiments with Incentives in Telephone Surveys
Apples to Oranges or Gala versus Golden Delicious
Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures
The Use and Effects of Incentives in Surveys
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |