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How Symbols Influence Social Media Discourse

An Embedding Regression Analysis of Trump's Return to Twitter

Bibliographic Data

ID2424331
AuthorsDaniel Karell (0000-0001-6709-6535, Yale University, corresponding author), Jeff Sachs (0000-0002-6451-2502, Yale University)
Year2023
Volume9
Publication date2023-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueSocius Sociological Research for a Dynamic World (JOURNAL)
Journal identifiersISSN: 2378-0231 • E-ISSN: 2378-0231
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/23780231231212108
OpenAlexW4389139351
LanguageEN
Citations received5
References cited36

How does social media content affect users' online discourse? Existing scholarship sheds light on how several social media features involving content can influence users' speech. However, this research often conflates content's lexical dimension with its symbolic dimension. The authors analyze how the symbolic properties of online content can distinctly affect discourse on social media. Specifically, they examine how the symbolic meanings conveyed by Twitter's reinstatement of Donald Trump's account influenced Twitter users' discourse. The results of embedding regressions indicate that Trump's reinstatement immediately shifted users' discourse about social and political identity-based groups, but only when they discussed Black and Jewish people. Additional results suggest that the discourse became more politicized and that the discursive shift was short lived. The authors' findings contribute conceptual and analytical clarity to the sociosemantic dynamics of online discourse, encouraging future research to distinguish and compare the lexical and symbolic dimensions of online content

Aesthetics · Affect (linguistics · CLARITY · Content (measure theory · Dimension (graph theory · Identity (music · Linguistics · Political science · Scholarship · Social media · Sociology · World Wide Web · Communication · Computer Science · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology

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Unique citing works5
Citations per year5
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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