A Closer Look at Classical Conditioning
Bibliographic Data
| ID | 2976207 |
|---|---|
| Authors | Chris T Allen (University of Cincinnati), Thomas J Madden |
| Year | 1985 |
| Volume | 12 |
| Issue | 3 |
| Pages | 301 |
| Publication date | 1985-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208517 |
| OpenAlex | W2024500760 |
| Language | EN |
| Citations received | 25 |
| References cited | 28 |
Classical conditioning has become a focus of growing interest as a basic framework for interpreting advertising effects. This article argues that a more precisely specified, affective-conditioning hypothesis merits close attention from consumer researchers, in part because little unequivocal evidence is available to uphold its viability. A study that extends Gorn's (1982) recent investigation of affective conditioning is reported. The new data furnish little support for the affective-conditioning hypothesis and implicate an alternative theoretical explanation
Classical conditioning · Cognitive psychology · Conditioning · Economics · Focus (optics) · Positive economics · Behavioral Health and Interventions · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Mathematics · Psychology · Social Psychology
Humour in advertising
Toward a Broadened Theory of Preference Formation and the Diffusion of Innovations
A Critical Appraisal of Demand Artifacts in Consumer Research
Preconscious Processing Effects
The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Classical Conditioning of Consumer Attitudes
A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context
Peripheral Persuasion and Brand Choice
The Effects of Background Music in Advertising
Evaluative conditioning in humans
Attitudes from mere co-occurrences are guided by differentiation
The Evolution of Models of Mass Communication and Persuasion
Associative Learning
Advances in Advertising Research IX
Measuring subjective meaning structures by the laddering method
How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman
Jingle Modification
Music Psychology and the Origins of Mood Tagging in Production Music Libraries
What drives CSR communication effectiveness on social media? A process-based theoretical framework and research agenda
The influence of need for closure on consumer’s choice behaviour
Applied behavioral economics and consumer choice
Rudimentary determinants of attitudes
Breakthrough or One-Hit Wonder
Dissociating Controllable and Uncontrollable Effects of Affective Stimuli on Attitudes and Consumption
Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test
Attitude change
Conditioned emotional reactions.
Cognitive Factors in Transfer of Meaning
Generality of Response to Humor and Wit in Cartoons, Jokes, Stories and Photographs
Replication Report
Meaning Established by Classical Conditioning
Social psychology of a classical conditioning of attitudes experiment
Why does eating while reading facilitate opinion change?—An experimental inquiry
Exposure effects and associative learning
On the primacy of cognition
On the social psychology of the psychological experiment
The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance
Induced affective states and interpersonal attraction
Affect, generalization, and the perception of risk
Affective and semantic components in political person perception
Facilitating effects of "eating-while-reading" on responsiveness to persuasive communications
Affect, accessibility of material in memory, and behavior
Awareness and the "conditioning" of attitudes
Environmental effects on interpersonal affective behavior
Feeling and thinking
The adaptive functions of wit and humor
Attitudes established by classical conditioning
Activation Research
Affective and Cognitive Factors in Preferences
Central and Peripheral Routes to Advertising Effectiveness
Audience Involvement in Advertising
Demand Artifacts in Laboratory Experiments in Consumer Research
Consumer Decision Making-Fact or Fiction
| Unique citing works | 25 |
|---|---|
| Citations per year | 0,64 |
| Citation span | 1987 - 2024 (38) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 14 |