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The Role of Family Communication in Consumer Socialization of Children and Adolescents

Bibliographic Data

ID3005836
AuthorsGeorge P Moschis (corresponding author)
Year1985
Volume11
Issue4
Pages898
Publication date1985-03-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/209025
OpenAlexW2123707095
LanguageEN
Citations received71
References cited19

While studies of communication effects on consumer behavior of the young have focused mainly on the effects of mass media (advertising in particular), little research has examined the effects of interpersonal communication. One finds relatively little theoretical and empirical work regarding the role of interpersonal communication in the development of consumer behavior of young people. This article deals with one important type of interpersonal communication—family communication. It conceptualizes the family communication processes and effects, reviews literature regarding the role of family communication in consumer learning of children and adolescents, develops a set of propositions on the basis of theory research, and suggests directions for future research

Advertising · Business · Communication studies · Consumer behaviour · Developmental psychology · Empirical research · Interpersonal communication · Mass media · Set (abstract data type) · Socialization · Sociology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media, Gender, and Advertising · Psychology · Social Psychology

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Unique citing works71
Citations per year2,63
Citation span1999 - 2026 (28)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 65

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