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Television and Interpersonal Influences on Adolescent Consumer Learning

Bibliographic Data

ID3025920
AuthorsGilbert A Churchill (University of Wisconsin–Madison), Jr Gilbert A Churchill, George P Moschis
Year1979
Volume6
Issue1
Pages23
Publication date1979-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208745
OpenAlexW2082537202
LanguageEN
Citations received43
References cited20

A model of consumer socialization is developed and tested. The development of the model is guided by theoretical notions and empirical findings drawn from various disciplinary areas, and the model is tested using two-stage least squares. The empirical results presented contribute to the understanding of the influence of television, family, and peers on adolescent consumer learning

Advertising · Business · Consumer behaviour · Discipline · Empirical research · Interpersonal communication · Interpersonal influence · Social science · Socialization · Sociology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology

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Unique citing works43
Citations per year0,91
Citation span1979 - 2023 (45)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 36

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